Advertising
Major *
For a major in Advertising, students must successfully complete 8 courses:
BUS105 Marketing Theory and Practice
CMN140 Introduction to Creative Advertising
CMN221 Advertising Media Planning *
CMN222 Online Advertising and Promotions *
CMN226 Advertising Copy and Image
CMN248 Creative Advertising
MKG210 Consumer Behaviour
MKG211 Services Marketing
Minor
For a minor in Advertising, students must successfully complete 4 courses:
BUS105 Marketing Theory and Practice
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
CMN248 Creative Advertising
* Subject to final approval.