Bachelor of Arts/Bachelor of Business (Marketing Communication)
Program summary
Program title:
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.
Highlights
- Industry-based projects develop practical skills
- Earn two degrees in only four years
- Graduates are eligible to receive an additional qualification
Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.
This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.
Career opportunities
Marketing, public relations, creative advertising, corporate communication, journalism, media.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia. Graduates are eligible to receive the AMSRS Certificate in Market Research.
Program structure
Core courses
Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Faculty of Arts and Social Sciences courses
Introductory courses
3 required courses:
CMN102 Communication Theory and Practice
CMN120 Public Relations Strategies and Tactics
INT140 An Introduction to Australian Politics: The Makings of a Republic?
Plus 1 course from
CMN116 Introduction to Creative Writing
CMN130 Introduction to Journalism
CMN140 Introduction to Creative Advertising
Advanced courses
7 required courses:
CMN213 Editing for the Communications Professional
CMN216 Crisis and Issues Management
CMN226 Advertising: Copy and Image
CMN231 Communication Campaign Planning
CMN235 News Writing: Print and Broadcast
CMN243 Public Relations Events Project
CMN248 Creative Advertising
Plus select 1 course from:
CMN218 Media and Community Relations
CMN229 Media and Promotion: Tourism and Hospitality
Plus select 1 courses from:
CMN214 Computer-Assisted Reporting
CMN218 Media and Community Relations
CMN224 Advertising Campaigns
CMN227 News Rounds
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN237 Online Journalism
CMN238 Creative Writing D: Paperback Hero
CMN240 Digital Photojournalism and Feature Writing
CMN246 Creative Writing for Children and Young Adults
CMN247 Creative Writing for the Illustrated Book
CMN249 Advanced News Reporting
CMN256 Research into Journalism
CMN260 Creative Writing B: Novel Ideas
Select 1 elective course from the Faculty of Arts and Social Sciences
Faculty of Business courses
9 required courses:
BUS101 Applied Research Methods
BUS102 Economics for Business
BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
BUS105 Marketing Theory and Practice
BUS106 Accounting for Business
BUS108 Introduction to Informatics
BUS211 Strategic Management
BUS320 Corporate Governance and Social Responsibility
Advanced marketing courses
7 required courses:
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sport and Event Marketing
MKG301 Advanced Research Methods (Marketing)
MKG321 Marketing Research Project
CMN251 International Communication (which will be recognised as a component of the Marketing major in lieu of IBS310 International Marketing)
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.
Program requirements and notes
- A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
- An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- International students need to refer to the University's English language proficiency requirements.
- Only a full-time study option is available to international students on a Student Visa.
- Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.
Enquiries
How to apply
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au
Program Leader - Faculty of Arts and Social Sciences
Dr Amalia Matheson
Tel: +61 7 5456 5054
Email: amatheso@usc.edu.au
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