Bachelor of Arts/Bachelor of Business (Design and Marketing)
Program summary
Program title: Bachelor of Arts/Bachelor of Business (Design and Marketing)
Award abbreviation: BA/BBus
QTAC code: 016101
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 384
USC program code: AB303
CRICOS code: 057532A. Only a full-time option is available to international students on a Student Visa.
Highlights
- Combine business and marketing skills with computer-based design expertise
- Earn two degrees in only four years
- Graduates are eligible to receive an additional qualification
Learn how to develop marketing strategy and then execute the strategy using visual communication techniques.
In this program you combine a major in computer-based design with a major in marketing. In computer-based design, you choose from three streams of study: graphic design; e-media design; and 3D design. You gain creative, conceptual and technical skills for a well-rounded career base and are able to develop a professional quality portfolio. In the marketing component, you learn how to design, develop, implement, and manage effective marketing strategies, and analyse buying patterns and market potential.
Career opportunities
Corporate communication, graphic design, marketing, multimedia design, advertising, animation, visual communication, packaging, publishing, web design.
Professional recognition
Students and graduates may become members of the Australian Market and Social Research Society of Australia. Graduates are eligible to receive the AMSRS Certificate in Market Research.
Program structure
Core courses
Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Faculty of Arts and Social Sciences courses
Introductory courses
4 required courses:
DES101 Visual Literacy: Design Principles and Practice
DES104 Visual Worlds: An Introduction to Art and Design History
DES105 Introduction to Design
DES106 Typography
Advanced courses
Select 6 advanced courses from one of the following streams for a major and 4 advanced courses from a second stream for a minor:
Graphic design:
DES211 Graphic Design A
DES212 Graphic Design B
DES213 Graphic Design C
DES214 Graphic Design D
DES215 Graphic Design E – Internship /Professional Project
DES216 Graphic Design F – Professional Portfolio
e-Media:
DES221 e-Media A
DES222 e-Media B
DES223 e-Media C
DES224 e-Media D
DES225 e-media E - Internship/Professional Project
DES226 e-Media F Professional Portfolio
3D design:
DES231 3D Design A
DES232 3D Design B
DES233 3D Design C
DES234 3D Design D
DES235 3D Design E Internship/Professional Project
DES236 3D Design F - Professional Portfolio
Faculty of Business courses
9 required courses:
BUS101 Applied Research Methods
BUS102 Economics for Business
BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
BUS105 Marketing Theory and Practice
BUS106 Accounting for Business
BUS108 Introduction to Informatics
BUS211 Strategic Management
BUS320 Corporate Governance and Social Responsibility
Advanced courses
7 required courses in Marketing:
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sport and Event Marketing
BUS301 Advanced Research Methods
MKG321 Marketing Research Project
CMN251 International Communication (which will be recognised as a component of the Marketing major in lieu of IBS310 International Marketing)
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.
Program requirements and notes
- No course may be counted towards more than one major or minor.
- A maximum of 5 introductory level courses can be included in the 15 Arts and Social Sciences courses in this program.
- An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- International students need to refer to the University's English language proficiency requirements.
- Only a full-time study option is available to international students on a Student Visa.
- Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.
Enquiries
How to apply
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au
Program Leader - Faculty of Arts and Social Sciences
Kevin Todd
Tel: +61 7 5430 1208
Email: ktodd@usc.edu.au
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