Bachelor of Arts (Design and Communication)
Program summary
Program title: Bachelor of Arts (Design and Communication)
Award abbreviation: BA(Des&Comn)
QTAC code: 011031
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
USC program code: AR333
CRICOS code: 030280E. Only a full-time option is available to international students on a Student Visa.
Highlights
- Combine computer-based visual design with a career in communications
- Specialise in either graphic design, e-media design or 3D design
- Opportunities to exhibit in the USC Gallery
Learn about design in printed, electronic and 3D formats and explore how design integrates with other areas such as advertising and communication.
In this program you combine computer-based design with studies in communications. The computer-based design component covers practical and theoretical studies in graphic design, e-media (web and multimedia), 3D design, visual communication and information visualisation. Communication courses include public relations, journalism, creative advertising and creative writing. You also have opportunities to exhibit works in the USC Gallery.
Majors
FASS majors: 3D design, communication studies; creative advertising; creative writing; e-media design; graphic design; journalism; public relations.
Career opportunities
Depending on courses selected, graphic design, editing, advertising, marketing, interpretive design, animation, multimedia design, packaging, public relations, publishing, web design.
Program structure
Core courses
Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Introductory courses
2 required courses:
DES101 Visual Literacy: Design Principles and Practice
DES105 Introduction to Design
Plus select 1 course from:
CMN116 Introduction to Creative Writing
CMN120 Public Relations Strategies and Tactics
CMN130 Introduction to Journalism
CMN140 Introduction to Creative Advertising
Plus select 2 courses from:
DES102 Ways of Seeing: Understanding Images
DES103 Digital Photographic Practice
DES104 Visual Worlds: An Introduction to Art and Design History
DES106 Typography
Advanced courses
Plus select 5 courses from:
CMN214 Computer-Assisted Reporting
CMN216 Crisis and Issues Management
CMN218 Media and Community Relations
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
CMN227 News Rounds
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN231 Communication Campaign Planning
CMN235 News Writing: Print and Broadcast
CMN237 Online Journalism
CMN240 Digital Photojournalism and Feature Writing
CMN248 Creative Advertising
CMN249 Advanced News Reporting
CMN256 Research into Journalism
Plus select 1 major from the following:
Graphic design:
DES211 Graphic Design A
DES212 Graphic Design B
DES213 Graphic Design C
DES214 Graphic Design D
DES215 Graphic Design E – Internship /Professional Project
DES216 Graphic Design F – Professional Portfolio
CMN102 Communication Theory and Practice
CMN213 Editing for the Communications Professional
e-Media:
DES221 e-Media A
DES222 e-Media B
DES223 e-Media C
DES224 e-Media D
DES225 e-media E - Internship/Professional Project
DES226 e-Media F Professional Portfolio
CMN102 Communication Theory and Practice
CMN213 Editing for the Communications Professional
3D design:
DES231 3D Design A
DES232 3D Design B
DES233 3D Design C
DES234 3D Design D
DES235 3D Design E Internship/Professional Project
DES236 3D Design F - Professional Portfolio
CMN102 Communication Theory and Practice
CMN213 Editing for the Communications Professional
Elective courses
Select 4 elective courses from any faculty (Arts and Social Sciences, Business or Science, Health and Education)
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider.
Program requirements and notes
- No more than 10 introductory courses are to be completed, including core courses, in the Bachelor of Arts (Design and Communication).
- No courses may be counted towards more than one major or one minor.
- Some of the required introductory courses count towards some majors and minors.
- A maximum of 6 Business or Science, Health and Education courses (76 units) can be included in the Bachelor of Arts (Design and Communication).
- An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
- Refer to the Academic Rules.
- Refer to explanation of terms.
- International students need to refer to the University's English language proficiency requirements.
- Only a full-time study option is available to international students on a Student Visa.
- Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
- Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.
Enquiries
How to apply
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
Program Leader
Associate Professor Stephen Lamble
Tel: +61 7 5459 4478
Email: slamble@usc.edu.au
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