Bachelor of Corporate and Public Affairs

 

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Bachelor of Corporate and Public Affairs

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Program summary

Program title: Bachelor of Corporate and Public Affairs
Award abbreviation: BCorp&PubAffairs
QTAC code: 011211
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
USC program code: AR347
CRICOS code: 066297K. Only a full-time option is available to international students on a Student Visa.

Highlights
  • Work in an exciting and fast-paced environment
  • Understand the combination of business, communication and public policy
  • Refine your studies with a mentored industry internship

Professional communicators are responsible for managing the flow of information between an organisation, company or individual and its consumers, investors, competitors and supporters.

This program equips you to be a professional communicator within, or to, government agencies or the corporate world. You gain a solid foundation in communication and public relations theory and practice, examine the political and legal structures that underpin business and public policy spheres, and become skilled in developing and delivering key messages. Industry engagement and internships in public affairs provide practical experience.

Career opportunities

Corporate communication, government/policy communication, non-profit organisations, marketing communications, issues and crisis management, media relations, lobbying.

Professional recognition

Graduates may become members of the Public Relations Institute of Australia.

Program structure

Core courses

Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability

Introductory courses

6 required courses:
BUS105 Marketing Theory and Practice
CMN102 Communication Theory and Practice
CMN120 Public Relations Strategies and Tactics
INT140 An Introduction to Australian Politics: The Makings of a Republic?
JST101 Justice and the Australian Legal System
JST102 Foundations of Criminology

Advanced courses

10 required courses:
CMN213 Editing for the Communications Professional
CMN216 Crisis and Issues Management
CMN218 Media and Community Relations
CMN231 Communication Campaign Planning
CMN243 Public Relations Events Project
CMN251 International Communication
CMN273 Internship/Research Project (Professional Communication)
INT230 Making Public Policy in a Global Era
INT270 Politics and the Media
MKG210 Consumer Behaviour

Elective courses

Select 6 elective courses. It is recommended that students utilise electives to complete an additional minor from one of the following areas:

Course substitution: the GO (Global Opportunities) Program

As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider

Program requirements and notes

  1. Refer to the Academic Rules.
  2. Refer to explanation of terms.
  3. International students need to refer to the University's English language proficiency requirements.
  4. Only a full-time study option is available to international students on a Student Visa.
  5. Refer to the recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
  6. Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.

How to apply

Apply for an undergraduate program

Enquiries 

Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259

Program Leader
Dr Amalia Matheson
Tel: +61 7 5456 5054
Email: amatheso@usc.edu.au

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