Bachelor of Corporate and Public Affairs *
Program summary
QTAC code: 011211
OP/Rank for 2008 entry: new program, not previously offered
Award abbreviation: to be confirmed
Degree type: undergraduate
Mode of study: on campus
Duration: 3 years full-time or equivalent part-time
Fee type 2009: Commonwealth supported places, visiting non-award domestic places
Total units: 288
Recommended prior study: English
Commence: Semester 1, 2009
CRICOS code: not available to international students on student visas
Program overview
This program, designed by industry professionals, equips you to be a professional communicator operating within the often high pressured and fast-paced environment of government or the corporate world. While gaining a solid foundation in communication and public relations theory and practice, your studies will introduce you to the political and legal structures that underpin business and public policy spheres.
Understanding the issues is only part of the equation, being skilled at developing and delivering the key messages that actually influence outcomes is a crucial role within all professional organisations. The well-established internship program enables you to test and refine your knowledge in a mentored workplace environment.
Career opportunities
- corporate communication—internal/external
- government/policy communication
- non-profit organisations
- marketing communications
- issues/crisis management
- lobbying
- media relations
Special features
- program taught by industry professionals
- opportunities to undertake industry internships with public relations firms
- unique degree program
Program structure
Core courses
Select 2 courses from:
COR109 Communication and Thought
COR110 Environment, Technology and Sustainability
COR111 Innovation, Creativity and Entrepreneurship
Introductory courses
6 required courses:
BUS105 Marketing Theory and Practice
CMN102 Communication Theory and Practice
CMN120 Introduction to Public Relations
INT140 An Introduction to Australian Politics: The Makings of a Republic
JST101 Justice and the Australian Legal System
JST102 Foundations of Criminology
Advanced courses
10 required courses:
CMN213 Editing for the Communications Professional
CMN216 Crisis and Issues Management
CMN218 Media and Community Relations
CMN231 Communication Campaign Planning
CMN243 Production Workshop (Professional Communication)
CMN251 International Communication
CMN273 Internship/Research Project (Professional Communication)
INT230 Making Public Policy in a Global Era
INT270 Politics and the Media
MKG210 Consumer Behaviour
Elective courses
Select 6 elective courses. It is recommended that students utilise electives to complete an additional minor from one of the following areas:
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider
Program requirements and notes
- Refer to the Academic Rules.
- Refer to explanation of terms.
- Courses within this program are assessed using a variety of assessment methods including, for example, essays, seminar presentations, reports, in-class tests, and examinations.
How to apply
Apply for an undergraduate program.
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
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