Bachelor of Public Relations *
Program summary
QTAC code: 011141
OP/Rank for 2008 entry: OP-18 / Rank-62
Award abbreviation:
Degree type: undergraduate
Mode of study: on campus
Duration: 3 years full-time or equivalent part-time
Fee type 2008 : Commonwealth supported places, domestic fee-paying places
Fee type 2009: Commonwealth supported places, visiting non-award domestic places
Recommended prior study: English
Commence: Semester 1, 2009
CRICOS code: not available to international students on student visas
Program overview
This program is designed by industry professionals and provides you with the theoretical understanding and practical skills required to succeed in the competitive field of public relations. You will learn the theoretical framework for reputation management—assisting organisations or individuals to develop and maintain beneficial relationships with clients, media, government, consumer publics and other stakeholders, whether as part of an ongoing program, a specific campaign, or crisis response.
In addition to specialist Public Relations courses, the well-established internship program enables you to test and refine your knowledge in a mentored workplace environment. Advanced communication skills are developed through opportunities to undertake elective courses in a range of disciplines, including tourism and hospitality, marketing, advertising and journalism.
Career opportunities
- event management
- media liaison
- corporate communication
- government/policy communication
- non-profit organisations
- tourism
- promotions
- marketing communications
- advertising/copy editing
Special features
- program taught by industry professionals
- opportunities to undertake industry internships with public relations firms
Program structure *
Core courses
Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability
Introductory courses
3 required courses:
BUS105 Marketing Theory and Practice
CMN102 Communication Theory and Practice
CMN120 Introduction to Public Relations
Plus select 1 course from:
BUS101 Applied Research Methods
CMN130 Introduction to Journalism
Advanced courses
12 required courses:
CMN213 Editing for the Communications Professional
CMN216 Crisis and Issues Management
CMN218 Media and Community Relations
CMN224 Advertising Campaigns
CMN226 Advertising: Copy and Image
CMN229 Media and Promotion: Tourism and Hospitality
CMN231 Communication Campaign Planning
CMN251 International Communication
CMN243 Production Workshop (Professional Communication)
CMN273 Internship/Research Project (Professional Communication)
MKG210 Consumer Behaviour
MKG221 Sport and Event Marketing
Elective courses
Select 6 elective courses. It is recommended that students utilise electives to complete an additional minor from 1 of the following areas:
Course substitution: the GO (Global Opportunities) Program
As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider
Program requirements and notes
- No more than 10 introductory level courses are to be completed, including core courses.
- No courses may be counted towards more than one major or minor.
- A maximum of 6 Business or Science, Health and Education courses (72 units) can be included
- Electives may be used to complete an additional major or minor to supplement the required major.
- An introductory level course has a number less than 200 in its course code. An advanced level course has a number greater than 200 and less than 400 in its course code.
- Refer to the Academic Rules.
- Refer to explanation of terms.
How to apply
Apply for an undergraduate program.
Enquiries
Faculty of Arts and Social Sciences
Tel: +61 7 5430 1259
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