Bachelor of Business (Marketing)

 

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Bachelor of Business (Marketing)

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Program summary

Program title: Bachelor of Business (Marketing)
Award abbreviation: BBus(Mktg)
QTAC code: 012051 **
OP/Rank for 2010 entry: OP-17 / Rank-66
Duration: 3 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Recommended prior study: English; Maths A, B or C
Fee type 2010: Commonwealth supported places, visiting non-award domestic places, international fee-paying places
Total units: 288
USC program code: BU351
CRICOS code: 028846A. Only a full-time option is available to international students on a Student Visa.

** Students may choose to complete the core and foundation courses at either the USC Noosa Centre or on campus. The remainder of the degree is completed on campus. The option to study at Noosa is not available to international students on a Student Visa.

Highlights
  • Study a degree with career opportunities in almost any industry
  • Develop practical marketing skills with industry-related projects
  • Graduates are eligible to receive an additional qualification

Marketing plays a pivotal role in the success of any business.

In this program you learn how to design, implement and manage effective marketing strategies, and how to understand people and their buying patterns. Specialised courses include consumer behaviour, services marketing, promotions management, sport and event marketing, advanced research methods, international marketing, and strategic management. You choose to major in either Marketing Research or Applied Marketing and are encouraged to undertake practical work-related projects in association with industry.

Career opportunities

Marketing management, product development, advertising and sales, public relations, marketing research, consultancy, sport and events management.

Professional recognition

Students and graduates may become members of the Australian Market and Social Research Society of Australia. Graduates are eligible to receive the AMSRS Certificate in Market Research.

Program structure

Core courses

Select 2 courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability

Business foundation courses

8 required courses:
BUS101 Applied Research Methods
BUS102 Economics for Business
BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
BUS106 Accounting for Business
BUS108 Introduction to Informatics
BUS211 Strategic Management
BUS320 Corporate Governance and Social Responsibility

Marketing major courses

4 common required courses:
BUS105 Marketing Theory and Practice
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication

Students may select one of two specific alternative majors by selecting and completing four of the following required courses:

EITHER

Marketing Research Major Courses

2 required courses:
BUS301 Advanced Research Methods
MKG321 Marketing Research Project
plus select 2 courses from:
IBS310 International Marketing
IBS321 Global e-Business
MKG221 Sport and Event Marketing
CMN120 Public Relations Strategies and Tactics
CMN218 Media and Community Relations

OR

Applied Marketing Major Courses

Select 4 courses from:
IBS310 International Marketing
IBS321 Global e-Business
MKG221 Sport and Event Marketing
CMN120 Public Relations Strategies and Tactics
CMN218 Media and Community Relations

Elective courses

Select 6 advanced courses, which may comprise a 4 course minor and 2 electives, or 6 electives (up to 6 electives may be chosen from the faculties of Business, Arts and Social Sciences or Science, Health and Education).

Course substitution: the GO (Global Opportunities) Program

As part of your USC program, you may apply to participate in the GO Program to undertake courses with an overseas higher education provider

Program requirements and notes

  1. All students must complete a minimum of 24 courses including core courses, in the Bachelor of Business.
  2. Refer to the Academic Rules.
  3. Refer to explanation of terms.
  4. International students need to refer to the University's English language proficiency requirements.
  5. Only a full-time study option is available to international students.
  6. Refer to recommended enrolment patterns. For previous recommended enrolment patterns refer to the relevant archived Student Handbook.
  7. Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests, and examinations.

Enquiries

How to apply

Faculty of Business
Tel: +61 7 5430 1221
Email: businessfaculty@usc.edu.au

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