Associate Professor Michael Harker
BSc(Hons) S'ton, MA Lanc., PhD Griff.
Position: Associate Professor, Marketing; Course Adviser, Marketing
Office: K2.01
Tel: +61 7 5430 1253
Email: mharker@usc.edu.au
Teaching areas
- Marketing Management
- Strategic Management
- Strategy and Organisations
- Research Methods
- Marketing Research
- Consumer Behaviour
- Promotions Management
- International Business Strategy
- Small Business Development
Research areas
- social marketing particularly in public health areas (SMART)
- company turnarounds - reviving sick firms
- strategic management
- sales force management
- marketing orientation and growing business
- research methods
- marketing education
- advertising regulation
Profile
Associate Professor Michael Harker was head of School of Marketing at Griffith University, prior to joining the University of the Sunshine Coast.
Before Academia, he worked for Engineering businesses in Europe, USA and Australia, where he was responsible for business and product development.
He has also successfully run his own small business.
His research looks at how managers can successfully turn around ailing businesses. Michael teaches marketing and strategic management at undergraduate and postgraduate levels and believes that learning should be relevant and fun.
He is also a member of the successful Social Marketing Advertising Research Team (SMART) which carries out research into social health issues.
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Publications
Many of Associate Professor Michael Harker's publications are available from the Coast Research Database.
Doctoral, masters or honours theses supervision and examination
Supervision
- Strategic Alliances, Doctoral thesis, USC submitted 2003
Examination
- Numerous theses examined at Doctoral and Masters level examined.
Project grants
| Year |
Amount |
Project |
Outputs |
| 2005 |
US$40,000 |
International Grants Committee, Merck Sharp Dohme (with D Harker, G Wiggs):
‘Direct-to-Consumer-Advertising of Prescription Medicines: Facilitating an Evidence-Based Debate from a Consumer Viewpoint’ |
Project ran June-December 2005 |
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