Brendan Powell

 

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Brendan Powell

Brendan Powell

BEd(Phys&HlthEd) W'Gong., MBA, Sunshine Coast

Position: Teaching and Research Fellow
Office: K2.06A
Tel: +61 7 5430 2865
Email: bpowell1@usc.edu.au

Teaching areas

  • Marketing
  • Management

Research areas

  • Marketing
  • Sports marketing
  • Social marketing

Profile

Brendan Powell, an early career academic, was formerly the Indigenous Services Coordinator for USC for 6 years. However, following the completion of his MBA in 2005, Brendan began tutoring part-time and in July 2007 moved to the Faculty of Business full-time.

His position of Teaching and Research Fellow includes the completion of a PhD. The research topic for the PhD is Motivators and Barriers to Participation in Social Sport. Being highly involved in sport from a young age and possessing a keen interest in social sport, particularly on the Sunshine Coast, was Brendan’s motivation for this topic.

Brendan remains heavily involved with Indigenous issues as a representative on numerous committees and groups within the University, Indigenous Services (Buranga Centre), and the wider Sunshine Coast community.

Publications

Journal articles
  • Powell B, Lawley M. 2008. Australian Indigenous students tertiary education choices: Exploring the decision to enter higher education and choice of university, Journal of the Australian and New Zealand Student Services Association (JANZSSA), April 2008.
Conference papers
  • Powell B, Lawley M. 2007. Australian Indigenous students: Exploring university choice, Australian and New Zealand Marketing Academy (ANZMAC) Conference, Otago, New Zealand, December 2007.
  • Powell B, Lawley M, Raciti M. 2006. Australian Indigenous students: Exploring the decision to enter higher education, Australian and New Zealand Marketing Academy (ANZMAC) Conference, Brisbane, December 2006.

Research grants

Year Amount Investigators Topic and funding body Comments
2007-2009 A$85,000 Juhani Touvinen (USC), Maria Raciti (USC), Brendan Powell (USC), Pauline Taylor (JCU), and Juanita Sellwood (JCU) Indigenous Higher Education School to University Pathways Partnerships Projects 2007–2009. DEST via EIDOS The overall program focuses on the recruitment and support of Indigenous senior secondary students from the local Sunshine Coast, Cairns and Townsville areas to various forms of tertiary education.
2007-2008 A$75,000 Juhani Touvinen (USC), Maria Raciti (USC), Brendan Powell (USC), Bruce Knight (CQU), Anne Swinbourne (JCU) Investigation of the role of self-efficacy in identifying underachievement in Indigenous students. DETA via EIDOS The identification of best practice guidelines for identifying underachieving Indigenous students in Years 4, 5 and 6, increasing their academic self-efficacy and enhancing learning outcomes. This is being done by evaluating a current model proposed by Dr. Graham Chaffey, and in use by Sunshine Coast Schools.

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