Associate Professor Meredith Lawley
BBus(HosMgt)(Hons) Qld.Ag.Coll., MBus S.Qld., PhD S.Qld.
Position: Associate Professor, Marketing
Office: K1.26A
Tel: +61 7 5459 4459
Email: mlawley1@usc.edu.au
Teaching areas
- Research Methods for Managers
- Marketing Management
Research areas
- Consumer behaviour
- International education
- e-business / e-marketing
- Services marketing
Student research projects
- Export performance of regional SMEs
- Service quality focusing on baby boomers
- Valuing natural resources: The case of the HMAS Brisbane
- Use of decision support system by general practitioners
- Motivators and barriers to participation in social sport
- Placed based emotions in hallmark events
Profile
Associate Professor Meredith Lawley worked for market research companies prior to becoming an academic in the late 1980s. She has taught at both undergraduate and postgraduate level using a variety of modes and is actively supervising several higher degree research students.
Publications
Electronic copies of various academic papers from Associate Professor Meredith Lawley are available on the USC Coast Research Database website.
Research grants
| Year |
Amount |
Investigator(s) |
Topic and funding body |
Comments |
| 2007 |
A$4,976 |
Lynch K, Lawley M, Debuse J |
‘Choice of Technology for eLearning ’ Teaching Development Grant TDG07 USC |
This ongoing project investigates students' preferences and usage of various technologies available and used in eLearning. Results of this project will inform future decision making in this area. |
| 2004 |
A$68,562 |
Lawley M |
‘Improving Multimodal Equivalence: Assessment and Moderation’, Project Director, Australian Vice-Chancellors’ Committee |
This project investigated the equivalence of assessment and moderation practices across a variety of modes of delivery of transnational education. Input was sought from all stakeholders including students, academics and administrators to identify areas of concern and as a result systems and procedures were developed to improve equivalence for all stakeholders. |
| 2004 |
A$245,000 |
Lumley G
(Lawley, M USC researcher with A$40,000 coming to USC) |
‘Improving Operator Support and Selection Processes’ ACARP |
This project was the basis of a student's DBA and investigated the factors impacting on the performance of dragline operators with a view to developing better recruitment and selection procedures for this type of position. |
| 2002 |
A$3,170 |
Lawley M, Winn J, Lenord, Ray M |
‘Online Student Support’ Teaching Development Grant TDG01/02 USC |
This projected investigated the priorities of online postgraduate business students for different types of learning support. Based on survey results, resources were developed and made available to these online students. |
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