Wendy Spinks
MBus Sunshine Coast, BBus S.Qld., GDFET S.Qld.
Position: Lecturer, Marketing
Office: K2.11
Tel: +61 7 5430 1245
Email: WSpinks@usc.edu.au
Teaching areas
- E-Marketing
- Marketing Theory and Practice
- Consumer Behaviour
- Services Marketing
- Promotions Management
- Applied Research
- Applied Research Methods
- Managing the Organisation
Research areas
- Customer satisfaction
- Services marketing
- Consumer behaviour
- Marketing management
- Tourism businesses
Profile
Wendy Spinks, before teaching at USC, had over twelve years experience as a business / marketing consultant with Telstra, her own business and the Government SEVS-NEIS programme, which was established to set up unemployed in their own businesses.
Wendy also has extensive experience teaching and writing business courses in tertiary institutions, including universities, TAFE, and private course providers, such as Retail Skills. Prior to her current position at USC, Wendy taught applied business courses to large organisations through Deakin University.
Wendy is currently completing a PhD through USC to further research consumer satisfaction with high involvement services.
Publications
Electronic copies of various academic papers from Wendy Spinks are available on the USC Coast Research Database website.
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