Finding Market Research Information
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What is market research?
What does market research include?
Where can market research be located?
Locating market research reports
Market research databases and companies
Market research databases
Market research companies
Finding information about market research in other sources
What is Market Research?
Market research is conducted to provide information about a particular market. Market research can cover many different aspects of the market, including:
- a broad industry, or one of its market niches
- a broad product area or a specific product
- global, regional, national or local in scope
What does Market Research Information Include?
- Market share and growth
- Key players in the field
- Products and technologies
- Current state of the market
- Predictions for the future
- Statistical data (and lots of it!)
[Klopper, Susan M (2000) "Unearthing Market Research: Get Ready for a Bumpy Ride", Searcher;May 2000]
Where can Market Research be Located?
Market research is often commissioned by industries, associations and companies to find out more about their particular market. Market research can be very expensive, and will often cost thousands of dollars for each report. Some reports can cost in excess of US$20,000.
The library does not purchase market research reports. Sometimes it is possible to locate free research reports, white papers or other market research free online. It can also be possible to find a description and perhaps some general information about what is contained in the report. It may also be possible to find a summary of the report or an analysis of the report in another source of information.
This module is designed to help you locate market research reports and information about them.
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