Students present ad campaign to Lifeline
5 June, 2006
Students studying advertising at the University of the Sunshine
Coast have spent the past semester planning an advertising campaign
for local charity Lifeline, and today they will present their final
creative ideas to Mark Simon-Green, Fundraising and Marketing
Manager for Lifeline Sunshine Coast.
As part of their university study, students were required to
work with industry professionals on an advertising campaign for a
not-for-profit organisation.
Under the guidance of Stephen Hooper from the School of
Communication, the students have produced two full-page
advertisements; one recruiting donations to Lifeline shops and the
other recruiting donations in general.
They will present their creative to Mr Simon-Green as the final
part of their assessment for the course.
The Advertising Campaign subject focuses on the full range of
advertising activities including: audience research, creative
strategy, media placement, scheduling and costing, and integration
with other marketing and public relations activities.
Having experience working with clients is a key factor in
graduate's success and an emphasis of many of USC's degree
programs.
"The Lifeline Project has allowed students to apply their
advertising skills to an actual client campaign. This increases
their motivation and involvement and leads to better creative ideas
and enhanced learning," Mr Hooper said.
"There are a large number of international students in the
course. The Lifeline Project has given them an opportunity to work
closely with Australian students in creative teams and to deepen
their knowledge of the Sunshine Coast," he said.
Stephen Hooper is currently coordinator of the Advertising and
Business Communication courses in Communication Studies. He is also
the elected Chair of the professional body Regional Advertising and
Design and plays an active role in the Sunshine Coast's creative
industry development.