Student gains Music Muster marketing job
University of the Sunshine Coast student Jarryd Townson aims to involve more of the country in the Toyota National Country Music Muster which will start later this month (26-31 August).
Jarryd, 29, of Buderim, was employed as the Muster’s marketing coordinator in February after working at last year’s Muster on a voluntary basis as part of a university assignment.
He is now keenly promoting the iconic event that attracts up to 30,000 people annually to Amamoor Creek State Forest Park near Gympie.
Jarryd said his main goals this year were to attract more interstate visitors to the six-day event and highlight the Muster’s diverse range of performers, from Jimmy Barnes and Pete Murray to Kasey Chambers and Adam Brand.
“It is shaping up to be the best Muster ever, with 14 venues showcasing a huge variety of different music from various genres,” he said.
Event coordinator Brian Sansom said Jarryd had learnt all the latest marketing strategies and technological skills at USC and was applying them well in his role of promoting the Muster.
“He originally came on a short-term basis, got very involved and took on more and more responsibility,” he said. “We are very impressed with his enthusiasm and work ethic.”
Jarryd is studying a double degree in Marketing and Design at the University of the Sunshine Coast and has enjoyed the work experiences on offer to him through USC.
“Interactive learning offers endless opportunities to students because they can show potential employers how well they can apply what they have learnt at university,” he said.
“Throughout my degree, lecturers have encouraged me to volunteer. And this has resulted in my current role as marketing coordinator of the Muster.”
— Kerry Brown