Rebecca O'Hara
Bachelor of Business (Marketing) and Bachelor of Business (Honours) graduate
Rebecca O’Hara completed a Bachelor of Business (Marketing) before being awarded first-class honours in a Bachelor of Business (Honours).
Rebecca is now pursuing her passion as an Account Manager at Roy Morgan Research in Brisbane.
“Roy Morgan Research is a global organisation that works across multiple industries, so the project diversity is what attracted me to the job,” Rebecca says.
“I help clients discover their ‘edge’ by providing timely research to assist with their strategic marketing, product development and segmentation projects.
“The Bachelor of Business (Marketing) degree provided me with the strategic marketing and research skills necessary to fulfil my role. By undertaking honours, I further developed my project management skills and enhanced my understanding of statistics by managing my own research project.”
For students who are still choosing their program, Rebecca offers this advice…
“Follow your interests and pick something that you can be passionate about. If you think you will like something give it a try.”
“I attended the Open Day at USC and chose marketing because it seemed interesting and captured many different facets of marketing. I also had an interest in social issues and research, and the degree seemed to sit nicely with my interests,” she says.