Dr David Fleischman is a Lecturer in Marketing at USC. David has been working to help develop the USC High Performance student / athlete experience brand. His background in sport includes a swimming scholarship to the University of Georgia in the U.S., where he competed at the national level. David also has elite swim coaching experience, working with national and international (including Olympians) swimmers at the top club and university levels in the U.S. He has also periodically worked with the USC Spartan Paralympic swim squad.