Aaron Tham

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Aaron Tham


Teaching areas

  • Tourism and Leisure Policy and Planning
  • Sustainable Tourism, Leisure and Event Management
  • Event Management

Research areas

  • social media in tourism
  • destination branding and marketing
  • disruptive innovation
  • medical tourism
  • culture and heritage


Aaron Tham is a lecturer and researcher in the School of Business, Faculty of Arts, Business and Law, with a focus in tourism and hospitality. Aaron has published in top tourism and hospitality journals and also serves on the editorial board of 'eReview of Tourism Research'. He is also a reviewer across several journals.

He is currently close to completing his doctoral studies examining the influence of social media in tourism decision-making. He has obtained a Bachelor of Business Studies (Marketing) in Singapore and also a Master of International Tourism & Hospitality Management from Griffith University.

Aaron's work experience includes working with a Japanese tourism agency for inbound and outbound markets, including corporate clients. He has taught into the tertiary education sector for the past eight years.

You can also visit Aaron at:

Professional memberships

  • Asia Pacific Council on Hotel, Restaurant and International Education (APac CHRIE)
  • Asia Pacific Tourism Association (APTA)
  • Asia Pacific Travel and Tourism Research Association (APac TTRA)
  • Association of Critical Heritage Studies (ACHS)
  • Council of Australian Universities Tourism and Hospitality Education (CAUTHE)
  • International Federation for Information Technology in Travel & Tourism (IFITT)


  • Monash Graduate Scholarships, Monash University, 2010
  • Monash Faculty Postgraduate Research Scholarship, Monash University, 2010
  • Griffith Award for Academic Excellence, Griffith University, 2003


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