- Public Relations – Contemporary Perspectives
- Community Engagement
- Social Media
- Public Relations Writing
- social media
- social media in the not-for-profit sector
- social media pedagogy
- work integrated learning
Dr Karen Sutherland completed a Bachelor of Communication/Diploma of Professional Writing and Editing at Monash University, a Master of Marketing (with Merit) from the University of Newcastle, a Postgraduate Diploma of Arts (Research) and PhD also at Monash University. The focus of her thesis was on social media approaches by Australian not-for-profit organisations. Her other research includes social media, social media ethics and Work Integrated Learning in relation to internships.
In addition to her educational qualifications, Karen has worked in the fields of public relations, marketing and communication since 1999. During that time she has performed roles at high-profile organisations such as the Australian Broadcasting Corporation (ABCTV), Grundy Television, Fremantle Media, the Australian Red Cross Blood Service and Monash University.
Her roles have ranged from coordinating international publicity and web presence for the television program Neighbours, to devising public relations campaigns to boost blood donations for the Australian Red Cross.
Karen has recently moved to USC after lecturing at Monash University since 2011. Her professional memberships include the Public Relations Institute of Australia (PRIA), as well as contributing to the Response Ability for Public Relations Expert Working Group for the Mindframe National Media Initiative facilitated by the Hunter Institute of Mental Health.
Stay in touch with Karen at:
* This is an external website and the University of the Sunshine Coast is not responsible for the content
- Public Relations Institute of Australia
Sutherland, K.E. & Barker, R (2014) The Influence of Transmedia Storytelling Portfolio Examples on Employer Perceptions of Public Relations Graduate Employability – A Pilot Study, Asia Pacific Public Relations Journal, Vol 15 No. 1 pp 55–69.
Barker, R & Sutherland K.E. (2013) Employer expectations of public relations graduates’ transmedia storytelling proficiency, Prism Journal, 10(1), pp 1–9.
Sutherland K.E & Symmons M (2013), Development of processes and assessment to facilitate a broad multidisciplinary Work Integrated Learning package, Asia Pacific Journal of Collaborative Education, 14(4) pp 295–304.
Sutherland K.E, (2011), Utilising Facebook to create an online community for PR students, Asia Pacific Public Relations Journal, Vol 12 No. 2 pp 1–19.
|Project name||Investigators||Funding body||Year||Focus|
|Increasing student engagement and community via the integration of social media technologies to enhance/inform blended learning at USC||Dr Uwe Terton and Ms Irene Visser (Leads), Professor Cindy Davis and Ms Karen Sutherland||Exploratory Learning and Teaching Grant, USC (A$10,000)||2015–2016||To increase student engagement and community via the integration of social media technologies to enhance/inform blended learning at USC|
|Social media for digital leaders||Karen Sutherland and Dr Susie Ho||Better Teaching, Better Learning Grant, Monash University (A$2,000)||2014–2015||Multidisciplinary social media workshops for undergrads/social media pedagogy|