Dr Vikki Schaffer

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Dr Vikki Schaffer


Teaching areas

  • Special Interest Tourism and Leisure
  • Sustainable Tourism, Leisure and Event Management
  • Technology and Innovation in Tourism, Leisure and Event Management
  • Business Internships
  • Destination Management and Development
  • Service Quality
  • Event Management
  • International Tourism Management

Research areas

  • regional tourism and events
  • marine-related tourism
  • artificial reefs, whale tourism
  • sustainable tourism (environmental, economic and social value)
  • social media in industry, teaching and research
  • work integrated learning and visualisation in learning
  • social sustainability – social capital
  • leadership and mentoring

Program coordinator


Vikki Schaffer is an early career academic who began working at USC in 2005. Vikki is a proud USC graduate. Following the completion of an undergraduate degree in Sustainable Tourism and a BA Honours (Class 1) Vikki received a Doctorate in Philosophy.

In keeping with the premise that it takes a village to graduate a student Vikki uses innovative approaches, enthusiasm, commitment and active engagement in the business and wider community to enhance student learning and inform research, industry and community development.

Research grants


Project name Investigators      Funding body Year Focus
Postdoctoral Scholarship  V. Schaffer SCRC, FDRC, ACPF and USC (A$157,000)  2013 Seafood extension research
Identification of the core leadership group and network structure of East Coast Trawl to develop, implement and evaluate strategic opportunities. V. Schaffer (Principal Investigator)   SCRC, FDRC, ACPF and USC funded project (A$345,197.12) 2012 This project investigated the development of collaboration to leverage existing and future market opportunities through an understanding of industry social capital and social networks to support internal leadership, seen as fundamental to the development, coordination and implementation of a market approach
Improving learning experiences by building collaborative and cooperative networks between undergraduate students, local communities and academics through the integration of work integrated learning (WIL) and social media technologies in assessment tasks V. Schaffer (Principal Investigator) A$5,115 2011 This project investigated the use of social media technologies and the building of networks between university staff, students and local communities on learning outcomes including the building of cooperative relationships with the local business community; improvement of graduate destinations opportunities (employability); enrichment of the student experience and positively affected retention rates
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