Dr Wendy Spinks

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Dr Wendy Spinks


Teaching areas

  • E-Marketing
  • Marketing Theory and Practice
  • Consumer Behaviour
  • Services Marketing
  • Promotions Management
  • Applied Research
  • Applied Research Methods
  • Managing the Organisation

Research areas

  • customer satisfaction
  • services marketing
  • consumer behaviour
  • marketing management
  • tourism businesses


Dr. Wendy Spinks is a lecturer with the School of Business at the University of the Sunshine Coast (USC). Wendy has extensive teaching experience and currently teaches at both undergraduate and postgraduate levels. Prior to her current position at USC Wendy taught and created business courses for other tertiary institutions, including Deakin University (Deakin Prime), TAFE, and private course providers. Wendy has successfully supervised students at Honours, Bachelor thesis, Masters by Research, and PhD level. Wendy particularly enjoys teaching internationally as a guest lecturer at partner universities, Hochschule Fulda and Hochshule Koblenz (RheinAhr campus). The mix of students from varying cultures contributes to a richer and more exciting learning environment both in Europe and at the University of the Sunshine Coast.

Besides teaching, Wendy has over twelve years experience as a business and marketing consultant with Telstra; her own business; and the Government SEVS-NEIS programme (established to set up unemployed persons in their own businesses).

After a Masters researching consumer behaviour in the tourism industry, Wendy completed a PhD through USC to research consumer perceptions, evaluation and satisfaction with health and well-being services. Her research has been published and presented at International conferences.

Research grants


Project name Investigators Funding body Year
Factors that influence the success of an Alcohol Harm Reduction program Spinks, W & Sharma, B University of the Sunshine Coast Internal Research Grant (A4,900) 2012
Repositioning Australian farmed barramundi in the domestic market (Initially Douglas, E & Spinks, W). Supported by Lawley, M Seafood CRC (A$330,000) 2007–2009
Baby Boomers and beyond: Customer satisfaction with high involvement services Spinks, W Queensland State Government Smart State grant (A$6,000) 2003

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