Academic's food film wins Ecoflicks competion

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Academic's food film wins Ecoflicks competion


Published on 28 August 2012

28 August 2012

A film produced by a University of the Sunshine Coast academic which challenges people to consider the distance food has travelled before they eat it has won a short film competition run by the Noosa Integrated Catchment Association (NICA).

Lecturer in Tourism and Marketing Sarah Pye’s film, Food Miles Challenge, won the Ecoflicks 2012 Open category ahead of 13 other entries. The film also appeared online and gained the People’s Choice award in the competition.

Sarah said her movie highlighted positive ways to reduce carbon emissions through changing food consumption habits.

“Most people don’t realise that the food in an average supermarket trolley has, in total, travelled twice around the globe,” she said.

“This means the food is not as fresh as it should be and its transportation has created carbon emissions which are not good for the environment.

“So the closer that you eat to the source, the less the food has been transported and fewer fossil fuels have been used to transport it.”

Food Miles Challenge was screened at the Ecoflicks 2012 film festival held during World Environment Day celebrations at USC in June.

Sarah said the film followed three families as they took part in a competition to provide “low food mile” dishes for a special dinner party.

“They really had to change their mindset about how they sourced their ingredients,” she said. “Interestingly, the couple who lived in the city found it really difficult to get local produce and ended up getting a lot of their produce on the Sunshine Coast.

“For me, the challenge came in trying to juggle filming all three families as they went about sourcing their ingredients from different places.”

Sarah, who has previously taught Online Journalism at USC, said she entered the competition because of her interest in film-making.

“In teaching Online Journalism, I was showing students how to create multi-media presentations and video shows,” she said.

Ecoflicks competition coordinator Maree Prior said Sarah’s entry deserved first prize.

“Her film was a bit like Master Chef with a difference,” she said. “Ecoflicks is a community film festival and this year we wanted to promote local produce and less food miles and Sarah’s film did both those things.”

— Michelle Widdicombe

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