Key to creativity driven home to USC students

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Key to creativity driven home to USC students


Published on 21 August 2012

21 August 2012

You’d expect to find plenty of brains at a place like the University of the Sunshine Coast but not necessarily one that you can sit in and drive.

A bright pink “brain car” will be driven onto the Sippy Downs campus tomorrow (Wednesday 22 August) by Right Brain Genius Creative Coach Helen Joy who will show students how to tune in to the right side — the creative side — of their brains.

USC Research Fellow Selina Tomasich said being able to use the right side of the brain was a key to success.

“The left side of the brain is our logic thinking, while the right side is our creativity,” she said.

“In every industry and career, a creative person’s thought patterns are valued by the organisation. If we can demonstrate that we have skills in that area, then there is more opportunity to create value for our organisation, keeping it sustainable.”

Ms Joy will show students in the USC foundation subject, Innovation, Creativity and Entrepreneurship, how to unlock their creativity through a simple drawing exercise.

“So many people have said to me, ‘well I can’t draw so I can’t do that’,” she said.

“That is their dominant left brain talking, too scared to see what could happen if the right side of their brain could do what it was designed to do. Drawing is a right brain skill. So by learning the skills of how to draw, you can readily access the right side of your brain.”

After the 45-minute creative session, USC students will be invited to view Ms Joy’s “brain car”, which she says could be one of the most photographed cars in Australia.

The vehicle is featured on Ms Joy’s website at>.

— Michelle Widdicombe

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