Published on 23 July 2012
23 July 2012
A University of the Sunshine Coast graduate is literally putting KFC stores on the map in his role as development officer for one of the world’s biggest restaurant companies Yum! Restaurants International.
Matthew Forsyth, 28, who graduated from USC in 2010 with a Bachelor of Business (Marketing), is responsible for finding new sites for KFC stores in Queensland, New South Wales and the Australian Capital Territory.
Based in Sydney, Matthew’s career with Yum! Restaurants International – which owns five world-famous restaurant brands – began in 2010 as a property manager.
He was promoted to the development officer’s position less than a year after joining the company.
“My job involves a lot of analysis of the existing market, finding gaps in the market, finding the ideal location within a trade zone and negotiating the lease,” Matthew said.
“We analyse and predict the store’s sales, build the financial model and then seek approval from the United States.”
Matthew said 95 percent of his role required property negotiation skills which he developed while studying at USC.
“While I majored in Marketing at university, I also did about six property-related subjects including Property Law and Property Economics,” he said.
“These two property subjects are probably the most relevant in the day-to-day operations of my current role, as well as an international business subject I did called Cross-Cultural Negotiation.”
Matthew graduated from Good Shepherd Lutheran College at Noosa in 2001, spent two years studying chemical engineering in Brisbane before returning to the Sunshine Coast to work at Twin Waters Resort. He began his degree in 2006.
He said he was thoroughly enjoying his career, which could potentially lead to employment overseas.
“I am regularly in contact with colleagues in different parts of the world and sharing knowledge with them,” he said.
Yum! Restaurants International is the combination of five world-famous brands (A&W, KFC, Long John Silvers, Pizza Hut and Taco Bell) and has more than 34,000 restaurants in 100 countries.
— Michelle Widdicombe