USC students draw from top designer

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USC students draw from top designer


Published on 27 September 2012

27 September 2012

An internationally-renowned designer responsible for well-known logos, labels and trademarks such as the Commonwealth Bank, Wolf Blass, Seven Network and Lend Lease is visiting the University of the Sunshine Coast this week.

Ken Cato, one of Australia’s best-known designers, heads Melbourne company Cato Partners. In 1991 he founded Melbourne’s agIdeas, now the country’s biggest annual design festival.

USC Computer-based Digital Design Lecturer Dr Debra Livingston said 18 of her students were enjoying a five-day workshop led by Dr Cato on campus during the semester break.

“This is a great opportunity for USC Design students to engage, work alongside and learn from a very experienced and highly-regarded industry professional who is passionate about educating young designers,” Dr Livingston said.

“USC is lucky to have Ken leading this annual workshop, where students are experimenting with combinations of typography and images, based on elements of photography and newspapers.

“This year Ken also gave a separate presentation so staff and students could hear his ideas on global changes and trends in the design field as well as his philosophies and work.”

Dr Cato, whose work covers all facets of corporate and brand management and design, is an Adjunct Professor at USC.

Julie Schomberg

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