Published on 18 June 2013
A team of five Business students at the University of the Sunshine Coast have come up with an impressive business development plan to help a local travel pillow company expand globally.
Joshua Crisp, Eleanor Berry, Shannon Sutton, Ashleigh Baker and Rhys Hurren were judged as having made the best presentation of a plan for Currimundi-based TravelComfort Pty Ltd by students in the third-year subject, Small Business Development and New Venture Management.
USC Business Lecturer Dr Leone Cameron said more than 70 students completed the 12-week project, with the top three team presentations earning prizes and the client gaining details about some exciting business opportunities.
“The product they focused their plans on was a specially designed travel pillow, which was new to the market and manufactured to provide total lateral head support,” Dr Cameron said.
“As part of the process, students met with the owner of the local business regularly in order to gain insight into the challenges and opportunities facing the business and its new product.
“By providing practical consultation, workshop and research experience, this subject equips students with the skills needed for the development of their own small business, or skills to work as consultants.”
TravelComfort Pty Ltd owner Prue Kelly said she was delighted by the level of engagement and support she received from USC.
“The creativity, inventiveness and professionalism of the majority of the USC students I met exceeded my expectations,” she said.
“They suggested ideas and opportunities I would never have considered previously and I was thoroughly impressed by the quality of the final business development plan presentations.
"I would work in partnership with USC, its students and staff again in a heartbeat. It is one of the best things I have done as a local small business owner and the benefits are still flowing in.”
— Jessica Halls