19 March 2013
Former Japanese reality TV star and final-year University of the Sunshine Coast Business student Iori Forsyth will be stepping behind the camera to focus on university life this semester.
Iori, 23, is one of only five Australian students to be selected as a Co-op Campus Ambassador (CCA) through a national “The Best Job on Campus” competition.
She will document her life as a USC student through blog posts, status updates, pictures and videos and get paid to do it.
The Best Job on Campus competition was run through The Co-op (formerly The Co-op Bookshop) for students from five universities and attracted more than 2,700 applicants nationally.
Despite having been in front of the camera lens since she was six years old in the Japanese equivalent of Keeping up with the Kardashians, Iori said she was looking forward to documenting student life.
“I come from a family of 10 which is a bit of a rarity in Japan,” she said. “To add to this, I have an Australian father and Japanese mother, so my seven brothers and I don’t look typically Japanese.
“We are a very close and talkative family, which made us a novelty for Japanese culture and prompted our family to become the subject of multiple seasons of a well-known reality TV show in Hiroshima.”
With all the attention on her family as part of the television show, Iori said she had grown up with social media and used it daily to keep in touch with family, friends and fans in Japan and Australia.
“I love social media and maintain my own Japanese fan-based blog and twitter account so, when I saw the role first advertised, I thought it not only complemented my Marketing minor at USC but would be the perfect job for me,” she said.
“A student’s life and their experiences are so much more than attending lectures and tutorials and I hope my videos, pictures and blog posts in partnership with The Co-op will reflect this.”
Iori’s personal blog, which chronicles her life as a USC student, has already attracted more than 360,000 visitors and 1.75 million page views.
Her CCA blog can be found at http://blog.coop.com.au/whos-who/co-op-campus-ambassadors/iori/ and her Japanese blog is at http://ameblo.jp/eeyore-ff/
The Co-op’s Chief Marketing Officer Greg Smith said there had been an overwhelming response to the Best Job on Campus competition, making it difficult to select just five applicants from the University of the Sunshine Coast, University of Sydney, University of Technology Sydney, University of Canberra and University of Melbourne.
“This job sounds easy but it does require some hard yards,” he said. “However, it is a real opportunity for students to gain valuable experience in a fast-paced creative retail market.”
Iori, a former Nambour Christian College student, said her decision to study at USC wasn’t just about leaving the limelight behind.
“I chose USC because I wanted to balance my lifestyle with study, and the Bachelor of Business with a major in International Business really appealed to me,” she said.
Iori has just started an internship with Sunshine Coast Destination as part of her USC degree.
— Jessica Halls