Published on 9 May 2013
University of the Sunshine Coast students have been treated to guest lectures by two exceptional business people who could easily be described as high flyers, one literally and the other literarily.
The head of Qantas for Queensland and Papua New Guinea, Peter Collyns, shared his vast experience in the airline industry when he spoke to more than 120 International Marketing students at USC in late April.
And 4 Ingredients Global Digital Media and Business Development Manager Michelle Evans revealed some key ingredients to the success of the best-selling cookbooks when she addressed an Innovation, Creativity and Entrepreneurship class recently.
Mr Collyns, who was appointed Regional Manager Queensland and Papua New Guinea in 2011 after joining Qantas in 2007, had previously worked for British Airways in the United Kingdom for 14 years in commercial and marketing roles.
USC International Business Lecturer Dr Leone Cameron said Mr Collyns provided a real-life perspective on what students were learning about regarding international marketing policies, services marketing and ethics and social responsibility.
“His visit is part of a program of bringing local and national experts into lectures to ensure USC students gain practical information about diverse marketing techniques and fields,” she said.
USC Teaching and Research Fellow Selina Tomasich said her Innovation, Creativity and Entrepreneurship students thoroughly enjoyed hearing from Ms Evans about the 4 Ingredients journey and how it achieved 7.2 million sales in four years.
“Michelle spoke about how entrepreneurs identify opportunities,” she said. “She also discussed the value of knowing your target audience and what value you, as an entrepreneur, can create.
“She told the students about ‘entrepreneurial alertness’, which is executing ideas before others in your industry do.”
People interested in starting study at the University of the Sunshine Coast mid-year can contact USC’s Student Administration office on 5430 2890 or email <email@example.com>.
— Terry Walsh