USC launches new Creative Industries degree

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USC launches new Creative Industries degree

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Published on 25 November 2013

The University of the Sunshine Coast will introduce a new Bachelor of Creative Industries in 2014 to help meet growing student and sector demand.

The degree will feature 12 study discipline areas with strong interest expected in Screen and Media Studies, Serious Game Development and Digital Photographic Practice.

Students can also specialise in 3D Design, Creative Advertising, Creative Writing, Drama, Entrepreneurship, e-Media Design, Event Management, Graphic Design and Marketing.

Faculty of Arts and Business Executive Dean Professor Joanne Scott said the new degree would provide students with a full introduction to the creative industries sector.

“The depth and breadth of the study disciplines means students will complete the degree with highly valued skills,” Professor Scott said.

“Providing majors such as Serious Game Development show USC’s commitment to keeping its finger on the pulse of industry trends and demand.”

Graduates will be qualified to work in areas like visual arts, design, advertising, media and communication, marketing, graphic design and television and entertainment.

Professor Scott said the Sunshine Coast had a reputation for being an incubator of talented creative and performing arts students and it was satisfying that USC could now offer a degree to meet their needs.

“To date, the level of interest we have received in the new program from prospective students has been phenomenal and we expect it to increase,” she said.

“The USC Drama major, which was launched in 2013 to great success, is just another indication of the growing appetite for a degree such as USC’s new Bachelor of Creative Industries and we look forward to welcoming students in 2014.”

— Jessica Halls

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