Published on 10 June 2014
University of the Sunshine Coast Business students are engaging with the region’s small businesses to share research, recommendations and plans to boost success.
USC International Business Lecturer Dr Leone Cameron said 92 students recently worked on plans and presentations for CO YO, a Yandina-based company that produces coconut milk yoghurt and ice cream alternatives.
“As an important part of USC’s commitment to regional engagement, we encourage our Small Business and New Venture Management students to engage with local small businesses,” Dr Cameron said.
“Each year we encourage small businesses who would like help with their development strategies to come forward and be part of this exciting program.”
Dr Cameron said CO YO directors Henry and Sandra Gosling had embraced the engagement process and had met with students a number of times to discuss their products and marketing.
“The students then analysed the business and provided advice in terms of logistics, human resource management strategies, finance and marketing,” she said.
“Last week they presented key findings and delivered a development plan report.”
Mrs Gosling said she and her husband were very impressed with the process.
“The students presentations were innovate and creative, but also practical and well-researched,” she said. “It was a very valuable exercise.”
Business people interested in getting involved with next year’s Small Business and New Venture Management engagement program can contact Dr Cameron’s office by emailing firstname.lastname@example.org.
– David Cameron