Published on 28 March 2014
A group of 15 University of the Sunshine Coast business students enjoyed a behind-the-scenes look at one of the region’s wildest success stories on a recent field trip to Australia Zoo.
The postgraduate students, including some from China, Denmark, Germany and France, are enrolled in USC’s Master of Business Administration, Master of International Business or Master of Management degrees.
USC Head of School of Business Professor Mike Clements said the Masters Field Trip focused on the business aspects of the zoo’s operations and included presentations on topics like strategic management and marketing.
Students also attended the popular Wildlife Warrior Show at the Crocoseum.
“The School of Business likes to provide its Masters students with an engaged experience in which they can see the relevancy of their studies when put into practice,” Professor Clements said.
“One of the key drivers here at USC, part of our stated vision, is to be regionally relevant, globally recognised – and that’s something Australia Zoo also manages to do very well.
“It is an iconic business and a leader in marketing, branding, strategic management and people management.
“Our students received a great demonstration of effective, cutting-edge business practice. They got some great insights to how the zoo not only became a leader in business, but how it retains the presence it has.”
The School of Business’s Masters Field Trips provide students with an opportunity to network outside the classroom. These relationships are often used throughout their business careers. The previous outing was to herbs and spices manufacturer, Gourmet Garden, at Palmwoods.
Professor Clements said the region’s businesses also benefit from the initiative.
“It provides a nice connection for them to the University and the community. It’s a great opportunity for them to demonstrate what they do and to engage with us as well.”
Businesses interested in industry engagement opportunities involving the USC’s School of Business can email firstname.lastname@example.org.
— David Cameron