Published on 22 September 2014
The University of the Sunshine Coast will introduce an innovative Business degree in 2015 providing new skills needed for success in today’s changing, globalised environment, with a focus on local industries.
The three-year Bachelor of Business (Supply Chain Management) will teach students how to strategically design and manage the operations and delivery of business products and services, from the supplier to the customer, within entire networks.
USC Professor of Management Willem Selen, who will lead the program, said many businesses no longer competed on a company level, but on a supply chain level.
“It is increasingly important to manage supply chains across different organisations,” he said.
“This applies to small and large service organisations that are competing in a globally connected business world, as well as public service providers who manage across various departments.
“USC’s supply chain management program will be different from any available in the country because of its orientation towards services.”
Professor Selen said the services would include retail, tourism and health care.
“Our retail supply chain management course will be the first of its kind in Australia, examining how retailers understand their customers’ preferences and respond with products through effective supply chain management,” he said.
He said graduates of the new program would be in great demand.
“Supply chain management skills have been recognised as very important to compete and operate effectively, yet graduates with these skills are still in short supply,” he said.
“USC aims to align this program with employment opportunities across private and public product and service organisations.”
USC will introduce 18 new undergraduate and postgraduate degree programs in 2015.
— Julie Schomberg