Connect business with customers.
Whether your passion is to work for a profit or not-for-profit organisation, or start your own enterprise, marketing know-how is a must to help any business survive and grow. Our program provides you with competitive marketing strategies and you’ll learn how and why people consume buy goods and services.
Develop your understanding of consumer behaviour, integrated marketing communications, services marketing, social marketing, market analysis and brand management and gain knowledge in specialist areas with the International Marketing, Food Marketing and Sport Marketing courses. You also have the option to diversify your studies through choosing electives in other areas of Business and other Faculties.
You will learn from experienced and dedicated marketing professionals, and complete practical work-related projects in association with industry to be job-ready by graduation. You can also choose the Business Internship course as an elective to work with real clients and gain valuable industry experience and contacts and also study overseas.
Our degree allows you to work in any industry, anywhere in the world, in fields such as brand management, service design, marketing strategy, product development and the many areas of digital and non-digital marketing communication. Our students are in demand and are even employed even before they graduate. Our graduates have provided marketing for many local organisations, as well as larger clients; such as BMW, Crown Lager, Holden, Tourism Queensland, Olay, L'Oréal Paris and Victoria Bitter. Other graduates have started their own businesses with one, Chris Raine, gaining Commonwealth funding for his community platform, Hello Sunday Morning. What will you do when you graduate?
Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.
Application and admission advice
Contact Student Central
+61 7 5430 2890
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What will I study
Select your location, starting year and starting semester below to display your Recommended Study Sequence.
Introductory courses (7)
COR109 Communication and Thought
BUS101 Business Analytics
BUS102 Introduction to Economics
BUS104 Introduction to Management
BUS105 Introduction to Marketing
BUS106 Accounting for Business
BUS108 Introduction to Informatics
Advanced courses (9)
BUS203 Business Law and Ethics
BUS320 Corporate Governance and Social Responsibility
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG222 Marketing of Social Causes
MKG322 Brand Management
MKG324 Contemporary and Emerging Marketing Perspectives
Elective courses (8)
Select 8 elective courses. Five electives must be advanced level (200/300 coded) courses. Two electives must be from the School of Business. Six electives may be from either faculty (Arts, Business and Law or Science, Health, Education and Engineering).
The School of Business recommends students use these electives towards a second major or a minor from those listed below:
- Human Resource Management
- International Business
- Supply Chain Management
- Tourism, Leisure and Event Management
Note: Program structures are subject to change. Not all USC courses are available on every USC campus.
Courses offered at Caboolture are yet to be confirmed
Total units: 288
Recommended study sequence
Students who commenced prior to the current semester must complete the courses from their original program structure unless otherwise advised. For courses no longer included in the current sequence, use the course links in your structure for details of requisites and scheduling. This is a recommended study sequence to complete your program within the specified full-time duration.
In order to graduate you must:
- Successfully complete 288 units as outlined in the Program Structure
- Complete no more than 10 introductory level (100 coded) courses.
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses)
- Most courses are valued at 12 units unless otherwise specified
- Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
- Only a full-time study option is available to international students on a Student Visa
- Refer to the Planning your study page to manage your progression
- You may wish to use electives to complete an additional major or minor
- Register your selected major(s) and/or minor(s)
- Courses offered at Caboolture are yet to be confirmed
How to apply
Am I eligible to apply?
- Confirm that you meet the program specific admission requirements, prerequisites and recommended prior study outlined on Why study this program?
- Confirm that you meet the general undergraduate admission requirements and English Language Proficiency requirements
- Refer to the application dates for cut-off dates and deadlines
- Check your eligibility for credit
Apply via Queensland Tertiary Admissions Centre (QTAC) — Use the relevant QTAC code specified on Why study this program?
The below applicants can apply online directly to USC:
- USC Tertiary Preparation Pathways (TPP) students who are currently enrolled in, or have had an enrolment in the previous two years; or
- USC / TAFE Articulation program students; or
- USC students who have completed an undergraduate program within the last two years, or are due to complete their program prior to their proposed semester of commencement;
- USC students who are currently enrolled in one program and want to study another program concurrently.
Apply direct to USC International
International students should contact USC International
How to enrol
Refer to the Academic Calendar for key semester/session/trimester enrolment dates.
Step 1 - Enrol in our courses
Step 2 - Select your class times
How to enrol once Class selection has opened
Headstart, Cross-institutional and Visiting students
Plan your study
Confirm your enrolment
Refer to the Academic Calendar for key semester/session/trimester dates.
Enrolling is a 2 step process:
Note: If you enrol in a course but don't select a class time (step 2), you'll be charged the fee for the course at census date. You can swap, drop or add courses up until the end of week 2, and remove courses from your enrolment up until census date. View key dates in the academic calendars.
View the instructions to complete Step 1 in the video below or the Enrol in your courses PDF guide.
All students (excluding Headstart, Cross institutional and Visiting students)
Tip: Select your classes as soon as Class selection opens as classes can fill quickly.
* We will be in contact with you to let you know when the Timetable Planner is available and Class selection opens.
If class selection is open and you are yet to enrol in your courses, you can enrol in your courses and select your class times in one step.
Check the Academic Calendar for Class selection open date to confirm.
View the instructions in the video below or the How to enrol when class selection has opened PDF Guide (565KB).
Complete and submit a Class preference form to select your class times.
Domestic students: Once you have applied and received your offer of a place from USC, follow the steps for Getting Started at USC to respond to your offer, plan your study and enrol in your courses.
International students should view the Getting Started Guide for International students for enrolment steps.
Before you re-enrol it's important to plan your study to make sure you study the right courses at the right time so you can finish your degree when you plan to.
Follow the Planning your study instructions to plan your courses for the upcoming semesters/trimesters/sessions. You can vary your study load between full-time (3-4 courses) or part-time (1-2 courses) in each study period. If you need some assistance, contact Student Central.
View your class timetable in USC Central to confirm you are enrolled in the courses you selected. Close to the beginning of the semester/trimester/session, your course details can be found in My Courses in Blackboard.
To prove your enrolment to Centrelink, print an unofficial transcript from USC Central. Refer to the steps at View your Unofficial Transcript in the USC Central Guide.
Once you are enrolled, learn how to manage your enrolment.
* For PDF documents you must have the free Adobe Acrobat Reader, which can be downloaded from the Adobe Download page.