Build the skills to change what people understand.
The world is experiencing unprecedented change and communication is at the forefront of this change. Taught by industry professionals, the Bachelor of Communication provides you with the essential combination of theoretical and practice-based digital, social media and communication skills across the communication industries. The program offers you an opportunity to gain both a breadth and depth of knowledge in the core communication disciplines, building your skills and preparing you to work in media, marketing and communication. The ability for you to select a combination of discipline study areas to suit your skills, interests and career aspirations means that you will graduate with a range of proficiencies and flexibility of employment choices in an industry characterised by rapid change.
You can choose to major in Creative Advertising, Journalism, Public Relations and Marketing and benefit from the opportunity to work with real clients developing real communication solutions in our on-campus student communications agency Digitall, or through projects and work placements within industry. As you progress through your degree, your interest in the industry flourishes as briefs from your clients roll in. Real clients with real communication needs waiting to be met, with real deadlines for real markets. You’ll work in agency teams in Digitall. Each of you has a role to play in your team. One is creative director while another leads strategy and yet another liaises with your client and keeps your team on track. Ideas snowball, whiteboards fill with ideas, the best ones turning into communication campaigns that are ready to present to your client – ready to go to market. Imagine this experience on your resume!
Plus, you can travel overseas to global consumer marketplaces such as New York, Singapore, Hong Kong, Shanghai and Vietnam on international industry study tours or undertake life-changing overseas study with a semester abroad at one of our global partner universities through the Study Overseas program.
This is a real-world education for a new world, one where you will create your own career. And we’ll help ensure that you hit the ground running.
Creative advertising; journalism; marketing; public relations.
Depending on the major selected: journalism, professional writing, public relations, event management, advertising, corporate communication, creative writing, web editing.
Application and admission advice
Contact Student Central
+61 7 5430 2890
Ground floor, Building C, Sippy Downs
USC students use social media to help businesses
A national champion netballer, an assistant seal trainer and an airline pilot are among the USC Social Media students who have helped 47 Sunshine Coast businesses and non-profit groups improve their communication strategies this year.
Early USC graduate building Habitats for Humanity
One of USC’s earliest graduates has built a 13-year career helping people across the Asia-Pacific recover from some of region’s most destructive natural disasters.
Lightning’s sharp shooter Bassett studying at USC
Sunshine Coast Lightning’s sensational goal shooter Caitlin Bassett has signed up to study at the University of the Sunshine Coast.
28 October 2016
Marketing professionals offer advice to students
An impressive line-up of local marketing professionals will speak at the University of the Sunshine Coast’s inaugural Student Marketing Forum and Networking Event on Monday 31 October.
20 September 2016
Study tour to examine social media in Vietnam
A group of University of the Sunshine Coast students will travel to Vietnam on Saturday 24 September to research cultural differences in the way social media is used in marketing and public relations.
1 September 2016
Outstanding alumni to be awarded
A 37-year-old Arts/Business graduate who is now an executive director at a leading Abu Dhabi property services company will be named the University of the Sunshine Coast’s 2016 Outstanding Alumnus of the Year at a ceremony on Tuesday 13 September.
What will I study
Select your location, starting year and starting semester below to display your Recommended Study Sequence.
Introductory courses (6)
COR109 Communication and Thought
BUS105 Introduction to Marketing
CMN102 Creativity and Communication
CMN120 Public Relations: Contemporary Perspectives
CMN130 Introduction to Journalism
CMN140 Introduction to Creative Advertising
Major or minor courses (14)
Select 14 courses toward 2 majors or 1 major and 2 minors from:
*With the approval of the Program Coordinator, students may replace a specified communication major or minor with a study component^ that the Program Coordinator deems to be equivalent to an approved USC study component, completed or commenced at another university or comparable tertiary institution.
^A coherent set of courses that develop a particular academic theme which is formally recognised on the Official Statement of Academic Record.
Elective courses (4)
Note: Program structures are subject to change. Not all USC courses are available on every USC campus.
Total units: 288
Recommended study sequence
Students who commenced prior to the current semester must complete the courses from their original program structure unless otherwise advised. For courses no longer included in the current sequence, use the course links in your structure for details of requisites and scheduling. This is a recommended study sequence to complete your program within the specified full-time duration.
In order to graduate you must:
- Successfully complete 288 units as outlined in the Program Structure
- Complete no more than 10 introductory level (100 coded) courses, including the core course
- You must select and register your compulsory major(s)/minor(s) as soon as possible
- Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses)
- Most courses are valued at 12 units unless otherwise specified
- Required introductory courses may count toward some majors and minors
- Courses within this program are assessed using a variety of assessment methods which may include essays, seminar presentations, reports, in-class tests and examinations
- As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
- Only a full-time study option is available to international students on a Student Visa
- Refer to the Planning your study page to manage your progression
- You may wish to use electives to complete an additional major or minor
- Register your selected major(s) and/or minor(s)
How to apply
Am I eligible to apply?
- Confirm that you meet the program specific admission requirements, prerequisites and recommended prior study outlined on Why study this program?
- Confirm that you meet the general undergraduate admission requirements and English Language Proficiency requirements
- Refer to the application dates for cut-off dates and deadlines
- Check your eligibility for credit
Apply via Queensland Tertiary Admissions Centre (QTAC) — Use the relevant QTAC code specified on Why study this program?
The below applicants can apply online directly to USC:
- USC Tertiary Preparation Pathways (TPP) students who are currently enrolled in, or have had an enrolment in the previous two years; or
- USC / TAFE Articulation program students; or
- USC students who have completed an undergraduate program within the last two years, or are due to complete their program prior to their proposed semester of commencement;
- USC students who are currently enrolled in one program and want to study another program concurrently.
Apply direct to USC International
International students should contact USC International
How to enrol
Refer to the Academic Calendar for key semester/session/trimester enrolment dates.
- Current students
- Step 1 - Enrol in your courses
- Step 2 - Select your class times
- How to enrol once Class selection has opened
- Headstart, Cross-institutional and Visiting students
- New students
- Plan your study
- Confirm your enrolment
- More information
Refer to the Academic Calendar for key semester/session/trimester dates.
Enrolling is a 2 step process:
Note: If you enrol in a course but don't select a class time (step 2), you'll be charged the fee for the course at census date. You can swap, drop or add courses up until the end of week 2, and remove courses from your enrolment up until census date. View key dates in the academic calendars.
View the instructions to complete Step 1 in the video below or the Enrol in your courses PDF guide.
All students (excluding Headstart, Cross institutional and Visiting students)
Tip: Select your classes as soon as Class selection opens as classes can fill quickly.
* We will be in contact with you to let you know when the Timetable Planner is available and Class selection opens.
If class selection is open and you are yet to enrol in your courses, you can enrol in your courses and select your class times in one step.
Check the Academic Calendar for Class selection open date to confirm.
View the instructions in the video below or the How to enrol when class selection has opened PDF Guide (565KB).
Complete and submit a Class preference form to select your class times.
Domestic students: Once you have applied and received your offer of a place from USC, follow the steps for Getting Started at USC to respond to your offer, plan your study and enrol in your courses.
International students should view the Getting Started Guide for International students for enrolment steps.
Before you re-enrol it's important to plan your study to make sure you study the right courses at the right time so you can finish your degree when you plan to.
Follow the Planning your study instructions to plan your courses for the upcoming semesters/trimesters/sessions. You can vary your study load between full-time (3-4 courses) or part-time (1-2 courses) in each study period. If you need some assistance, contact Student Central.
View your class timetable in USC Central to confirm you are enrolled in the courses you selected. Close to the beginning of the semester/trimester/session, your course details can be found in My Courses in Blackboard.
To prove your enrolment to Centrelink, print an unofficial transcript from USC Central. Refer to the steps at View your Unofficial Transcript in the USC Central Guide.
Once you are enrolled, learn how to manage your enrolment.