Bachelor of Creative Industries

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Bachelor of Creative Industries


First year offered at Caboolture from Semester 1, 2018 subject to final approval

Program summary

Tailor your degree to suit your creative interests.

This flexible degree can be tailored to suit your own interests and talents to develop specialist creative arts, communications and digital media skills. With the opportunity to select a combination of specific discipline study areas, you’ll graduate with a range of proficiencies and flexibility of employment choices in the growing creative industries.

Creative Industries is one of the fastest growing, most dynamic and diverse employment sectors. But while the production of films, books, games and news content remains at the core of creative work, creative workers are not only found by looking in film studios, games companies or artists’ garrets. Skills and capabilities developed in the Bachelor of Creative Industries can be used to create new services and products and drive innovation in the not-for-profit and government sectors, as well as in commercial organisations across the economy.

This is a broad-based degree program that enables you to choose from a huge range of areas of study, including creative advertising, creative writing, design, serious games development, screen and media studies, and drama.

You'll be offered opportunities to undertake internships with real clients to gain practical experience and develop your network of professional contacts. You can also undertake an industry or research project that will develop, refine and showcase your knowledge and command of the creative industries. And you could even travel abroad to study at one of USC’s 70+ partner institutions worldwide with the Study Overseas program.

When you graduate, take with you a strong industry and business mindset as well as a professional portfolio to make your mark in the creative industries.

Study two majors or a major and two minors in areas that spark your creative energy.


Please register your major/minor combination in your first semester of study

Creative Advertising; Creative Writing; Drama; Graphic Design; 3D Design; e-Media Design; Marketing; Screen and Media Studies; Serious Games Design.


Creative Advertising; Creative Writing; Drama; Graphic Design; 3D Design; e-Media Design; Marketing; Music; Screen and Media Studies; Serious Games Design; Digital Photographic Practice; Events Management; Entrepreneurship.

Career opportunities

Multimedia, video game and digital entertainment design, performance creation, screen and media, creative communications, design, marketing.

Application and admission advice

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Creative Advertising

The creative advertising major at USC was developed to help you learn and be prepared for the advertising industry. Understanding communication and advertising theories, you will engage in both the strategic and practical aspects of advertising throughout your studies.

In the major, you will learn about copywriting, creative strategies, new media advertising, advertising planning and design, all cumulating to working for real clients.

Alongside on campus studies, there are opportunities for internships and study tours overseas.

In your creative advertising studies, you will develop professional skills in communication, creative problem solving, critical analysis, team work, time management and leadership. These transferable skills are valuable in any chosen career.

Career opportunities

Account executive, copywriter, creative, account planner, art direction, advertising designer

Creative Writing

The USC Creative Writing major introduces you to the writing and publishing industry, and gives you hands-on experience in writing, editing and publishing, as well as exploring your writing style and genre.

In the eight core courses you will explore the fundamentals of creative writing craft, genre and writing narrative.

Electives provide an opportunity to specialise in writing for youth, writing for the illustrated book, and e-publication, as well as a grounding in editing and literary contexts for your writing career.

In your study of Creative Writing, you will develop practical and professional skills in written communication, critical analysis, the publishing industry, and leadership. These transferable skills are valuable in any chosen career.

Career opportunities

Author, editor, publisher, educator, professional writer, journalist.


The USC Drama major develops performance makers and educators who can successfully navigate the live performance industry. Underpinning all courses is the integration of theory and practice to promote innovation and excellence.

In the major, you will engage in studies of acting, directing, devising, theatre history and leadership. Studies of theatre history within the program will provide you with a strong foundation on which to build your performance making skills and understandings.

Electives provide options to: work with a professional director; explore Physical Theatre; develop your scriptwriting; and/or to undertake an industry placement. The industry placement provides opportunities for work integrated learning to develop practical skills and valuable industry networks.

In your Drama studies you will develop professional skills in communication, creative problem solving, critical analysis, team work, time management and leadership. These transferable skills are valuable in any chosen career.

Career opportunities

Director, actor, playwright, producer, educator, performer, community arts worker.

Photo of USC Drama students James Sutton and Chelsea Mannix by Lisa Marree Williams.

Graphic Design

The Graphic Design major will prepare you to work as an independent designer or industry employed practitioner. You'll complete a suite of core subjects, which provide foundational and contextual knowledge and skills.

Studies in Graphic Design aims to develop a focus on the industry with an understanding of the cultural, conceptual and technological perspectives including attributes required for reflective professional practice and a commitment to ongoing problem solving through visual communication.

A major in graphic design incorporates Work Integrated Learning (WIL) practice where you can either intern at a studio or agency or complete a professional client project including a graduate portfolio exhibition.

Both minor and major studies integrate the technical, creative and conceptual skills to create design outcomes that meet client requirements, whilst engaging with industry networks and sources as part of a developing professional practice. A framework of design theory and practice and the ability to analyse and synthesise information from a range of sources to generate design solutions underpins this.

Career opportunities

Art Direction, Creative Director, Advertising, publishing, book layout design, magazine layout, illustration. Leisure and tourism industries, product design, photographic editing, community services.

3D Design 

Do you love to create your own stories, worlds, props and characters, and bringing these to life? Do you want to learn how to visualise complex information and concepts in a way that fosters efficient and effective understanding of it?

The major in 3D Design and Animation will provide you with theory, skills and hands-on experiences you need to take on a career in 3D design or animation for interactive media, visualisation, film, TV, games, advertising and information/education.

You will learn 3D-modeling processes using industry standard software. Project based learning will enable you to gain an understanding of approaches to storyboarding, object modelling, character design, rigging, texturing and rendering.

You will learn about animation post-production and composition using a match-moving software, composition software and a special effects software that brings together 2D and 3D renders, green-screen video footage, photographs, text, vector artwork, and sound and music to make it all come alive.

You will also have the chance to complement your specialisation by taking elective subjects in Graphic Design, Electronic Media Design or Screen and Media, and Communication Design.

Career opportunities

2D and 3D animator, concept artist, 2D and 3D generalist, visualisation artist, visual effects (VFX) designer, character designer, environment designer, compositor.

e-Media Design

The USC e-Media major, through advancing front-end website design and development understanding, skills and knowledge, enables students to effectively progress in the profession as well as the discipline’s wide and global community of practice.

Creativity and proficiency are supported and expanded by a synthesis of theory and practice that enable the crafting of innovative website interfaces to engage targeted and general site visitors.

The major will engage you in the online design and development of a professional website portfolio in addition to either undertaking an industry placement or engaging in the design and development of a substantial website project.

Both minor and major studies integrate the development of front-end coding skills and website interface design and include capabilities in website and graphic design, wireframing, responsive layout design, accessibility and usability. You will also develop skills in visual and written communication for the Internet, creative problem solving, creative and analytical thinking strategies, time management and project management.

Career opportunities

Front-end website designer and / or developer, user interface designer and / or developer, website project manager.


Marketing activities support everything from the birth of an idea, through conceptualising and designing a product, to persuading people to use it. Studying the marketing major you will discover how marketing connects organisations such as businesses, governments and charities, to their consumers.

At the heart of marketing is understanding people - who, what, where, how and why they buy and consume goods and services.

It is from these insights about people that competitive marketing strategies can be developed. In the major, you will develop the capacity to critically assess and creatively address a broad range of practical marketing scenarios across a variety of contexts.

In addition to exploring commercial contexts, studies in the marketing of social causes provides the opportunity to use your marketing knowledge and skills to address issues that impact society such as reducing alcohol consumption, anti-bullying campaigns and responsible gambling interventions.

The marketing major will equip you to work effectively as part of a team and display effective interpersonal communication skills so that you can communicate clearly and persuasively to a wide range of stakeholders. Furthermore, you will engage with marketing frameworks, learning how to gather, analyse and interpret relevant data so as to design innovative yet practical marketing solutions.

Career opportunities

Marketing coordinator, brand manager, product developer, fundraising specialist, communications officer, content manager, media advisor, event promoter.

Serious Games

Serious Games are more than “just a game”. Used for education, healthcare, marketing, and more, this rapidly growing industry is all about solving real world problems using the universal appeal of play.

Throughout this major, you'll learn how serious games developers design and deliver experiences which can change the world.

You will learn unique skills, such as puzzle design and video game production planning, and use this knowledge to create emotionally rich and challenging experiences within your own games and simulations.

Students in the Serious Games major will be able to collaborate with students from the Bachelor of Serious Games to create first class experiences for PC, Mobile, Augmented Reality, and Virtual Reality. You can take your newfound knowledge and skills into the many companies which are now growing around the games industry.

Career opportunities

Job opportunities include embedded roles in government agencies and not-for-profits, as well as video games publishing, marketing, production and management.

Screen and Media

The Screen and Media major will provide you with a strong theoretical grounding in approaches to screen and media industries. Three of the eight required courses in the major have significant practical elements, including the capstone course CMN303 Creative Industries Project, in which you will work in groups on a short documentary film project.

Industry mentors and guest lecturers supplement the expertise of USC’s screen and media teaching team. The major is structured to progressively develop students’ knowledge and expertise.

In two first level subjects, you will study the media and communications industries, and be introduced to the major theoretical approaches to screen texts. Four second level subjects then provide opportunities for deeper engagement with screenwriting, children’s engagements with and representations in the media, editing for the screen, and film genres, histories and technologies.

The two third level subjects will equip you with high levels of understanding of the history and future of television, and advanced production skills.

In your Screen and media studies you will develop professional skills in communication, creative problem solving, critical analysis, team work, time management and leadership. These transferable skills are valuable in any chosen career.

Career opportunities:

Screen producer, editor, screen writer, film critic, media manager, documentary filmmaker.

What will I study

Select your location, starting year and starting semester below to display your Recommended Study Sequence.

Program structure

Introductory courses (3)

CMN102 Creativity and Communication
CMN103 Introduction to the Creative Industries
COR109 Communication and Thought

Advanced course (13)

Select 1 course from:

CMN303 Creative Industries Project
ENT311 New Venture Establishment

PLUS select 12 courses to complete 1 major and 1 minor from:

Major courses

Creative Advertising
Creative Writing
Graphic Design
3D Design
e-Media Design
Screen and Media Studies
Serious Games Design

Minor courses

Creative Advertising
Creative Writing
Graphic Design
3D Design
e-Media Design
Screen and Media Studies
Serious Games Design
Digital Photographic Practice
Events Management
Social Media
Interactive Narrative

Elective courses (8)

Select 8 elective* courses from either the Faculty of Arts, Business and Law or the Faculty of Science, Health, Education and Engineering. Students are strongly encouraged to use their electives to complete an additional major or minor in the available Creative Industries disciplines.

*The number of elective courses may vary depending on the major/minor combinations chosen

Note: Program structures are subject to change. Not all USC courses are available on every USC campus. Courses offered at Caboolture are yet to be confirmed

Total units: 288

Recommended study sequence

Students who commenced prior to the current semester must complete the courses from their original program structure unless otherwise advised. For courses no longer included in the current sequence, use the course links in your structure for details of requisites and scheduling. This is a recommended study sequence to complete your program within the specified full-time duration.

Program requirements

In order to graduate you must:

  • Successfully complete 288 units as outlined in the Program Structure
  • Complete no more than 10 introductory level (100 coded) courses
  • You must select and register your compulsory major(s)/minor(s) as soon as possible
Program notes
  • Important: Some major/major and major/minor combinations may need to be commenced in the first semester of study to complete in the minimum duration.
  • Register your selected major(s) and/or minor(s)
  • Refer to the Planning your study page to manage your progression
  • Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods
  • Some required introductory courses may count towards some minors
  • As part of your USC program, you may apply to Study Overseas to undertake courses with an overseas higher education provider
  • Music minor courses available through the University of Southern Queensland in an on-line only mode. Cross-Institutional application required
  • Only a full-time study option is available to international students on a Student Visa
  • You may wish to use electives to complete an additional major or minor
  • Courses offered at Caboolture are yet to be confirmed

How to apply

Am I eligible to apply?
Domestic students 

Apply via Queensland Tertiary Admissions Centre (QTAC) — Use the relevant QTAC code specified on Why study this program?


The below applicants can apply online directly to USC:

  • USC Tertiary Preparation Pathways (TPP) students who are currently enrolled in, or have had an enrolment in the previous two years; or
  • USC / TAFE Articulation program students; or
  • USC students who have completed an undergraduate program within the last two years, or are due to complete their program prior to their proposed semester of commencement;
  • USC students who are currently enrolled in one program and want to study another program concurrently.
International students

Apply direct to USC International

More information

International students should contact USC International

How to enrol

New to USC?

Once you have applied and received your offer of a place from USC, follow the steps to Get Started at USC to respond to your offer, plan your study and enrol in your courses.

Continuing students

Before you enrol, visit Planning your study to plan your study to make sure you study the right courses at the right time so you can finish your degree when you plan to.

Visit How do I enrol? for enrolment instructions and key dates.

More information

Refer to the Academic Calendar for key semester, session and/or trimester dates.

Search for answers and ask questions via askUSC, or contact Student Central.

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