BUS105 Introduction to Marketing

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BUS105 Introduction to Marketing

Breadcrumbs

The course provides you with an introduction to the marketing function in organisations. You will develop an understanding of marketing, how to identify and analyse marketing opportunities, develop strategic marketing plans, undertake marketing research, select target markets, and forecast demand for products. To do this, you will understand the importance of the marketing mix, including aspects of product design, pricing, placement and promotion; and you will be able to analyse the marketing effectiveness of organisations with a focus on sustainability.

Other information

Semester of offer: *
  • Fraser Coast: Semester 1
  • Gympie: Semester 1
  • Noosa: Semester 2
  • Sippy Downs: Semester 1, Semester 2
  • South Bank: Semester 2
  • Ucabooltur: Semester 1
Units:
12.00
EFTSL:
0.125
Student contribution band:
Band 3
Tuition fee:
Law, Accounting, Administration, Economics, Commerce:
Census date:
Academic Calendar
Class Timetable:
View class timetables for this course

* Semester of offer is subject to change.

Course outline

BUS105 Course Outline Semester 2, 2017 (PDF 220KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

For PDF documents you must have the free Adobe Acrobat Reader, which can be downloaded from the Adobe Download page.

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