CMN224 Advertising Campaigns

Accessibility links

CMN224 Advertising Campaigns

Breadcrumbs

This course maintains the emphasis on persuasive technique and creative strategy found in CMN226 and CMN248. Advertising Campaigns takes the form of a supervised practice in which students, through teamwork and a reflective analysis, integrate their understanding of theory and practice and its implementation into real world projects. The course will refine and enhance your understanding of the advertising process and demonstrate how to produce a complete advertising campaign. This involves client contact, group work and formal presentations.

Other information

Prerequisite:
CMN226 or CMN248 or enrolled in Program AR541, AR641, AR841, AR613, AR505, AR605, XP601 or UP601
Antirequisite:
CMN524
Semester of offer: *
  • Sippy Downs: Semester 2
Units:
12.00
EFTSL:
0.125
Student contribution band:
Band 1
Tuition fee:
Clinical Psych, Foreign Languages, Visual & Performing Arts:
Census date:
Academic Calendar
Class Timetable:
View class timetables for this course

* Semester of offer is subject to change.

Course outline

CMN224 Course Outline Semester 2, 2017 (PDF 515KB) Students enrolled in this course should check the course Blackboard site to ensure that they are accessing the most recent approved version of the course outline.

For PDF documents you must have the free Adobe Acrobat Reader, which can be downloaded from the Adobe Download page.

Back to top

Searching {{ model.SearchType }} for "{{ model.Query }}" returned more than {{ model.MaxResults }} results.
The top {{ model.MaxResults }} of {{ model.TotalItems }} are shown below, ordered by relevance ({{ model.TotalSeconds }} seconds)

Searching {{ model.SearchType }} for "{{ model.Query }}" returned {{ model.TotalItems }} results, ordered by relevance ({{ model.TotalSeconds }} seconds)

Searching {{ model.SearchType }} for "{{ model.Query }}" returned no results.

No search results found for