Marketing

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Marketing

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Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseSemester of offerRequisites
BUS105 Introduction to MarketingFraser Coast: Semester 1
Gympie: Semester 1
Noosa: Semester 2
Sippy Downs: Semester 1, Semester 2
South Bank: Semester 2
 
MKG210 Consumer BehaviourFraser Coast: Semester 1
Gympie: Semester 1
Sippy Downs: Semester 1
South Bank: Semester 1
 
MKG211 Services MarketingFraser Coast: Semester 1
Gympie: Semester 1
Sippy Downs: Semester 1
South Bank: Semester 1
Pre: MKG101 or BUS105
MKG220 Marketing CommunicationFraser Coast: Semester 2
Gympie: Semester 2
Sippy Downs: Semester 2
South Bank: Semester 2
Pre: BUS105 or MKG101
MKG222 Marketing of Social CausesFraser Coast: Semester 2
Gympie: Semester 2
Sippy Downs: Semester 2
South Bank: Semester 2
Pre: BUS105
MKG322 Brand ManagementFraser Coast: Semester 1
Gympie: Semester 1
Sippy Downs: Semester 1
South Bank: Semester 1
Pre: BUS105
MKG324 Contemporary and Emerging Marketing PerspectivesFraser Coast: Semester 2
Gympie: Semester 2
Sippy Downs: Semester 2
South Bank: Semester 2
Pre: BUS105 and MKG210

PLUS select 1 course from:

CourseSemester of offerRequisites
IBS310 International MarketingFraser Coast: Semester 1
Gympie: Semester 1
Sippy Downs: Semester 1
South Bank: Semester 1
Pre: MKG101OR BUS105
MKG212 Food Marketing
  • Semester 1
Pre: BUS105
MKG221 Sport and Event Marketing
  • Semester 2
Pre: BUS105

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseSemester of offerRequisites
BUS105 Introduction to MarketingFraser Coast: Semester 1
Gympie: Semester 1
Noosa: Semester 2
Sippy Downs: Semester 1, Semester 2
South Bank: Semester 2
 
MKG210 Consumer BehaviourFraser Coast: Semester 1
Gympie: Semester 1
Sippy Downs: Semester 1
South Bank: Semester 1
 
MKG211 Services MarketingFraser Coast: Semester 1
Gympie: Semester 1
Sippy Downs: Semester 1
South Bank: Semester 1
Pre: MKG101 or BUS105
MKG220 Marketing CommunicationFraser Coast: Semester 2
Gympie: Semester 2
Sippy Downs: Semester 2
South Bank: Semester 2
Pre: BUS105 or MKG101

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses:

CourseSemester of offerRequisites
BUS710 Marketing in an International EnvironmentSippy Downs: Semester 2
South Bank: Semester 2
Pre: Enrolled in any PGRD Program
MGT703 Strategic ManagementSippy Downs: Semester 1
South Bank: Semester 1
Pre: Enrolled in any PGRD Program
Anti: MBA712 or EMB762
MKG701 Marketing Management
  • Semester 1
  • Trimester 3
Pre: Enrolled in any PGRD Program
Anti: MBA702 and MBA726
MKG721 Food Marketing
  • Semester 2
Pre: Enrolled in any PGRD Program

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