Marketing

Accessibility links

Marketing

Breadcrumbs

Major (8)

For a major in Marketing, students must successfully complete 8 courses:

CourseUsual teaching session of offerRequisites
BUS105 Introduction to MarketingSemester 1, Semester 2 
MKG210 Consumer BehaviourSemester 1 
MKG211 Services MarketingSemester 1Pre: MKG101 or BUS105
MKG220 Marketing CommunicationSemester 2Pre: BUS105 or MKG101
MKG222 Marketing of Social CausesSemester 2Pre: BUS105
MKG322 Brand ManagementSemester 1Pre: BUS105
MKG324 Contemporary and Emerging Marketing PerspectivesSemester 2Pre: BUS105 and MKG210

PLUS select 1 course from:

CourseUsual teaching session of offerRequisites
IBS310 International MarketingSemester 1Pre: MKG101OR BUS105
MKG212 Food MarketingSemester 1Pre: BUS105
MKG221 Sport and Event MarketingSemester 2Pre: BUS105

Minor (4)

For a minor in Marketing, students must successfully complete 4 courses:

CourseUsual teaching session of offerRequisites
BUS105 Introduction to MarketingSemester 1, Semester 2 
MKG210 Consumer BehaviourSemester 1 
MKG211 Services MarketingSemester 1Pre: MKG101 or BUS105
MKG220 Marketing CommunicationSemester 2Pre: BUS105 or MKG101

Specialisation (4)

Note: Only available to students enrolled in a postgraduate program

For a specialisation in Marketing, students must successfully complete 4 courses:

CourseUsual teaching session of offerRequisites
BUS710 Marketing in an International EnvironmentSemester 2Pre: Enrolled in any PGRD Program
MGT703 Strategic ManagementSemester 1Pre: Enrolled in any PGRD Program
Anti: MBA712 or EMB762
MKG701 Marketing ManagementSemester 1 & Trimester 3Pre: Enrolled in any PGRD Program
Anti: MBA702 and MBA726
MKG721 Food MarketingSemester 2Pre: Enrolled in any PGRD Program

Back to top

Searching {{model.SearchType}} for "{{model.Query}}" returned more than {{model.MaxResults}} results.
The top {{model.MaxResults}} of {{model.TotalItems}} are shown below, ordered by relevance ({{model.TotalSeconds}} seconds)

Searching {{model.SearchType}} for "{{model.Query}}" returned {{model.TotalItems}} results, ordered by relevance ({{model.TotalSeconds}} seconds)

Searching {{model.SearchType}} for "{{model.Query}}" returned no results.

No search results found for

{{model.ErrorMessage}}