Dave Donaghy was appointed CEO of the Melbourne Storm – the most successful NRL Club of the modern era – in July 2015. He is the youngest Club CEO in the NRL and other major Australian professional football codes.
After switching from a career in media to sports administration eight years ago, Donaghy has demonstrated expertise in all areas of a professional sports organisations, from strategy to list management and salary cap, football operations, commercial operations, stadium rights, government, broadcasters and media.
Donaghy, formerly a News Limited and AAP journalist, was Storm’s Football Administration and Media Manager from 2008-2010, before spending three years as General Manager – Communications and Stakeholder Engagement with the Brisbane Lions.
He returned to Storm as Communications and Strategy Director in November 2013 following the Victorian NRL Club’s change of ownership.
Donaghy holds degrees in political science and journalism from the University of Queensland.
In his 16 months as CEO, Donaghy has overseen record growths in membership, sponsorship and crowds, a Minor Premiership (2016), successive finals series, acquisition of non-traditional assets, and successful expansion of Storm’s brand in a new market in Queensland.
Donaghy has also driven Storm’s commitment to playing a leadership role in women’s sport, with the Sunshine Coast Lightning – a joint-venture between Storm and University of the Sunshine Coast – to compete in the new Australian netball league.