Study communication and marketing

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Study communication and marketing

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Write your own story

Looking for a fast-paced career packed with fresh ideas, projects and deadlines? A degree in communication and marketing will prepare you to work in the dynamic communications, media and advertising industries, with the skills and knowledge you need to shine. Follow your passion by specialising in creative advertising, design, creative writing, social media, public relations and more.

Put yourself in demand

Your degree will provide a pathway into an exciting growth industry. In Australia, jobs for advertising, marketing and public relations professionals are expected to increase by 15.5%*. Our programs are designed to build your professional portfolio and help get you ready for one of the 12,000 new roles on offer in the future.

*Source: Australian Government Department of Employment – 2016 Occupational Projections to November 2020

Why choose USC?

Our programs focus on the real-world skills – including real-life client projects, professional industry placements and internships – you’ll need to achieve your career goals. You could also have the opportunity to travel overseas and study global consumer marketplaces such as New York, Singapore, Hong Kong, Shanghai or Vietnam.

Stand out from the crowd – right here

Bachelor of Communication

Build your own degree with majors in Creative Advertising, Journalism, Public Relations and Marketing. USC’s three-year Bachelor of Communication gives you the skills you’ll need to work in the communication, media and marketing sectors. You’ll learn the latest approaches to digital and social media communication, and build your portfolio as you work with real clients to plan and execute communication campaigns.

Bachelor of Design and Communication

Combine your passions for written and visual communication with a Bachelor of Design and Communication. You’ll learn how to design and produce visual and written content for print and online media, including emerging digital platforms. You’ll major in Graphic Design or e-Media Design and can choose to broaden your skillset by specialising in journalism, advertising or communication campaigns.

Bachelor of Business (Marketing)

Want to learn how to build brands, influence customers and drive sales? The Bachelor of Business (Marketing) is a specialised program that focuses on strategic marketing in a changing business world. You’ll learn about market research, consumer behaviour, product development and social marketing, and will gain hands-on skills through real industry projects. Build knowledge in specialist areas with courses in international marketing, sports marketing and more.

Bachelor of Design and Marketing

With a Bachelor of Design and Marketing you can work in multimedia and design roles across a range of creative industries, including advertising, publishing, digital marketing and more. You’ll develop a valuable mix of skills in visual communication, strategic marketing, research and business development. Specialise in Graphic Design or e-Media Design and build your portfolio with a design internship or professional project.

Bachelor of Public Relations

Does your ideal career involve business, communication and social media? Our Bachelor of Public Relations teaches you how to produce content, tell stories and connect with audiences. Accredited by the Public Relations Institute of Australia, this program gives you a broad range of skills in campaign planning, social media management, crisis communication and events.

Bachelor of Journalism

USC’s Bachelor of Journalism focuses on the practical skills required to succeed in a changing new media environment, including optional studies in social media. You’ll contribute to real radio and television broadcasts, develop print and digital news content for local media, and get first-hand experience through an internship in the media industry.

Bachelor of Creative Writing

Are you a natural storyteller? Boost your writing skills and stand out in your industry with a Bachelor of Creative Writing. Taught by award-winning writers, this program teaches you to write and edit content across a wide variety of genres and styles, including advertising, non-fiction and epublishing – fields where talented writers are in high demand. You’ll study foundational courses in creative industries, media and communication, and can expand your career options with electives in public relations, marketing, journalism or design.

Health Communication

Want to make a difference in your community? Use your passion for communication to improve public health with USC’s Bachelor of Health Science majoring in Health Communication. You’ll learn how behavioural science and communication strategies can improve the delivery of health care services, and how to use media and advertising campaigns to influence public health. If you’d like to work one-on-one, consider the Bachelor of Health Science majoring in Applied Health Promotion.

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