Bachelor of Business (Marketing) - University of the Sunshine Coast, Queensland, Australia

Discover how marketing connects an organisation to its customers.

Develop competitive marketing strategies, based on analysing markets and understanding people, how and why they buy and consume goods and services. Specialised courses include consumer behaviour, integrated marketing communications, social marketing and brand management. Choose to major in either marketing research or applied marketing and undertake practical work-related projects in association with industry.

Career opportunities

Marketing management, brand management, product development, advertising and sales, public relations, marketing research, consultancy, sport and event management.

Enquiries

• Contact Student Administration for application and admission information
• Contact the Faculty of Arts and Business for program advice

Program requirements

In order to graduate you must:

• Complete 2 core courses.
• Complete 7 required introductory (100 level) courses.
• Complete either Pathway 1 (Marketing Research Major) or Pathway 2 (Applied Marketing Major)
• For Pathway 1 (Marketing Research Major), complete 8 required advanced (200/300 level) courses, and 7 elective courses.
• For Pathway 2 (Applied Marketing Major), complete 9 required advanced (200/300 level) courses, and 6 elective courses.
• (Optional) Use electives to complete a minor (4 courses) to supplement the required major.
• Complete no more than 10 introductory level courses, including core courses.
• Complete no more than 6 courses from the School of Communication, School of Social Sciences or Faculty of Science, Health, Education and Engineering.
• Register any selected Majors or Minors with Student Administration.

Program notes

• Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
• Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
• As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
• Only a full-time study option is available to international students on a Student Visa.

Program Structure

Pathway 1 - Marketing Research Major

Core courses (2)

Select 2 core courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability

Introductory courses (7)

7 required courses:
BUS101 Applied Research Methods
BUS102 Introduction to Economics
BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
BUS105 Introduction to Marketing
BUS106 Accounting for Business
BUS108 Introduction to Informatics

Advanced courses (8)

7 required courses:
BUS211 Strategic Management
BUS301 Advanced Research Methods
BUS320 Corporate Governance and Social Responsibility
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG321 Marketing Research Project

PLUS select 1 required course from:
IBS321 Global e-Business
MKG221 Sport and Event Marketing
MKG222 Social Marketing
MKG322 Brand Management

Elective courses (7)

Select 7 elective courses.

Six electives must be advanced (200/300 level) courses. A minimum of 1 elective course must be from the School of Business, and the remaining 6 electives may be from either faculty (Arts and Business or Science, Health, Education and Engineering).

TOTAL UNITS 288

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Pathway 2 - Applied Marketing Major

Core courses (2)

Select 2 core courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability

Introductory courses (7)

7 required courses:
BUS101 Applied Research Methods
BUS102 Introduction to Economics
BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
BUS105 Introduction to Marketing
BUS106 Accounting for Business
BUS108 Introduction to Informatics

Advanced courses (9)

9 required courses:
BUS211 Strategic Management
BUS320 Corporate Governance and Social Responsibility
IBS310 International Marketing
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sport and Event Marketing
MKG222 Social Marketing
MKG322 Brand Management

Elective courses (6)

Select 6 elective courses.

Five electives must be advanced (200/300 level) courses. The elective courses may be from either faculty (Arts and Business or Science, Health, Education and Engineering).

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Study Plan

The Bachelor of Business (Marketing) Study Plan is for students commencing in the current semester.

When enrolling, refer to the Pathway 1 (Marketing Research Major) or Pathway 2 (Applied Marketing Major) Study Plan

How to apply for an undergraduate program

• Confirm that you meet the undergraduate admission requirements below
• Once you have decided on your degree, check the semester of offer on the program summary
• Refer to the application dates for cut-off dates and deadlines, check your eligibility for credit, and complete the appropriate application forms, if required
• To submit your application, refer to how to apply

Where can I ask more questions?

If you have questions about applications and admissions:

• Online: find answers to commonly asked questions in the Student FAQs
• Email: information@usc.edu.au
• Phone: Student Administration on +61 7 5430 2890
• In person: Student Central, Building C

If you have questions about your program:

• Contact the Faculty of Arts and Business

Am I eligible for admission to an undergraduate program?

USC makes admission offers for undergraduate programs to applicants who are judged to have a reasonable expectation of success in the program to which they are made an offer, in accordance with the Admissions – Academic Policy.

International applicants must meet specific entry requirements and apply directly to USC International.

To be eligible for admission as a domestic student to an undergraduate program at the University of the Sunshine Coast, an applicant needs to:

• be eligible for an OP or Selection Rank equal to or above the cut-off level in the offer round, through completion of a recognised formal or non-formal qualification, including:
  • Secondary study
  • Tertiary and certificate study
  • Bridging / preparatory study
  • Alternative entry qualifications (eg professional qualifications, employment experience, Personal Competencies Assessment, Special Tertiary Admissions Test).
  Refer to Entry pathways for more information
• have satisfied any subject prerequisites as specified in the program summary. Refer to Satisfying subject prerequisites for more information. Recommended prior study is not a prerequisite subject, but a recommendation as to what knowledge students should possess in the subject area.
• have satisfied the English Language Proficiency requirements. If English is not your first language, you need to meet the minimum English language requirements for your chosen program.

Once a completed application is submitted, a student is eligible for admission when they receive an offer to an undergraduate program.

As a USC student, you will need to refer to your study plan to enrol in the appropriate courses each semester or session.

Find out more about how to enrol or follow these steps:

1. Check the open enrolment dates and the academic calendar for key dates
2. Refer to your Study Plan to plan your courses for the study period
3. Find your courses and decide on your classes in the class timetable
4. Log on to USC Central and enrol in courses and classes
5. Register your major or minor with your faculty (if applicable)
6. Apply for credit transfer or cross-institutional study (if applicable)
7. Pay required study fees by the fee due date

Useful links

• Getting Started Guide
• USC Central guide
• Class timetables
• Academic calendar
• Faculty major and minor offerings
• Student-related policies, plans and procedures
• Contact Student Administration

Where can I ask more questions?

If you have more questions about how to enrol:

• Online: Refer to the USC Central guide
• Email: information@usc.edu.au
• Phone: Student Administration on +61 7 5430 2890
• In person: Student Central, Building C

If you have questions about your program:

• Contact the Faculty of Arts and Business