Bachelor of Arts / Bachelor of Business (Marketing Communication)

Program summary

Program title: Bachelor of Arts/Bachelor of Business (Marketing Communication)
Award abbreviation: BA/BBus
QTAC code: 016401
OP/Rank for 2012 entry: OP-18 / Rank-63
Duration: 4 years full-time or equivalent part-time
Commence: Semester 1 or Semester 2
Study mode: on campus
Recommended prior study: English; Maths A, B or C
Fee type 2012: Commonwealth supported places, fee paying places, international fee-paying places
Total units: 384
USC program code: AB302
CRICOS code: 057533M. Only a full-time option is available to international students on a Student Visa.

Combine advanced studies in marketing with a diverse range of courses in the complementary area of professional communication.

This program offers a balanced mix of theory, analysis and professional skills development. In marketing, you learn to design, develop, implement, and manage effective marketing strategies and to understand people and their buying patterns. Studies in applied research methods teach you to collect accurate information and analyse market potential. In the communication component, the focus is on developing advanced skills in public relations, with the opportunity to also study advertising, journalism and creative writing.

Career opportunities

Marketing, public relations, creative advertising, corporate communication, journalism, media.

Professional recognition

Students and graduates may become members of the Australian Market and Social Research Society of Australia.

Commencing students are no longer eligible for the AMSRS Certificate in Market Research as the society has discontinued the certification. For information about transitional arrangements for students who commenced prior to December 2008, visit the AMSRS website.

Enquiries

• Contact Student Administration for application and admission information
• Contact the Faculty of Arts and Business for program advice

Program Leader
Dr Heather Pavitt
Tel: +61 7 5459 4837
Email: HPavitt@usc.edu.au

Program structure

Program requirements

In order to graduate you must:

• Complete 30 required courses from the Faculty of Arts and Business, and 2 core courses.
• Complete a maximum of 5 introductory level courses from the School of Communication and School of Social Sciences.

Program notes

• Completing this program within the specified (full-time) duration is based on studying 48 unit points per semester (normally 4 courses).
• Courses within this program are assessed using a variety of assessment methods including essays, seminar presentations, reports, in-class tests and examinations. Not all courses will necessarily include all methods.
• As part of your USC program, you may apply to participate in the Global Opportunities (GO) Program to undertake courses with an overseas higher education provider. It is advisable to contact your Program Advisor to discuss timing and course issues.
• Only a full-time study option is available to international students on a Student Visa.
• When enrolling, refer to the Study Plan.

Core courses

Select 2 core courses from:
COR109 Communication and Thought
COR110 Innovation, Creativity and Entrepreneurship
COR111 Environment, Technology and Sustainability

School of Communication

Introductory courses

5 required courses
CMN102 Communication Theory and Practice
CMN120 Public Relations Strategies and Tactics
CMN130 Introduction to Journalism
CMN140 Introduction to Creative Advertising
INT140 An Introduction to Australian Politics: The Makings of a Republic?

Advanced courses

8 required courses
CMN213 Editing for the Communications Professional
CMN216 Crisis and Issues Management
CMN226 Advertising: Copy and Image
CMN231 Communication Campaign Planning
CMN235 News Writing: Print and Broadcast
CMN243 Public Relations Events Project
CMN248 Creative Advertising
CMN251 International Communication

PLUS select 1 course from:
CMN218 Media and Community Relations
CMN229 Media and Promotion: Tourism and Hospitality

PLUS select 1 course from:
CMN218 Media and Community Relations
CMN224 Advertising Campaigns
CMN228 The Writer and the Law
CMN229 Media and Promotion: Tourism and Hospitality
CMN237 Online Journalism

School of Business

Introductory courses

7 required courses
BUS101 Applied Research Methods
BUS102 Economics for Business
BUS103 Business Law and Ethics
BUS104 Management and Organisational Behaviour
BUS105 Marketing Theory and Practice
BUS106 Accounting for Business
BUS108 Introduction to Informatics

Advanced courses

8 required courses 
BUS211 Strategic Management
BUS301 Advanced Research Methods
BUS320 Corporate Governance and Social Responsibility
MKG210 Consumer Behaviour
MKG211 Services Marketing
MKG220 Marketing Communication
MKG221 Sport and Event Marketing
MKG321 Marketing Research Project

TOTAL UNITS 384

Study Plan

The Bachelor of Arts / Bachelor of Business (Marketing Communication) Study Plan is for students commencing in the current semester.

Year 1

• One (1) core course
• Seven (7) required introductory level courses

Core courses (1)

Choose one course from:

Required courses (7)

Year 2

• One (1) core course
• Seven (7) required courses

Core courses (1)

Choose one course from:

Required courses (6)

Year 3

• Eight (8) required courses

Required courses (8)

Year 4

• Eight (8) required courses

Required courses (7)

Why choose USC? 

It’s the best of both worlds. Students choose USC for its industry focused degrees, experienced academics, student support, overseas study opportunities and relaxed campus atmosphere.

Am I eligible for university study?

Find out what qualifications you need to apply for entry into your proposed study program. If you don’t have the required qualifications, there may be alternative pathways you can take to gain entry to USC.

If you have previously undertaken university or TAFE studies, you may be eligible for credit transfer. 

If English is not your first language, you need to meet the minimum English language requirements for your chosen program. This requirement applies to all students intending to study at the University.

How do I submit an application?

• Current Year 12 students—regardless of whether you are OP-eligible or not—apply for university using the Twelve to Tertiary (TTT) application service on the QTAC website
• Non-school leavers use the Apply by Web (ABW) online application service on the QTAC website
• Postgraduate applicants apply directly to USC
• International students apply directly to USC International
• All other applicants

When should I apply?

Check if the program is offered in Semester 1 and / or Semester 2, then follow the deadlines on the application calendar. The academic calendar provides all the key dates you need to know as a student at USC.

What happens next?

Accept your offer with QTAC (if applicable) and USC, enrol in your classes and attend Orientation.

Where can I ask more questions?

If you have more questions about how to apply:

• Online: find answers to commonly asked questions in the Student FAQs
• Email: information@usc.edu.au
• Phone: Student Administration on +61 7 5430 2890
• In person: Student Central, Building C

If you have questions about your program:

• Contact the Faculty of Arts and Business

As a USC student, you will need to refer to your study plan to enrol in the appropriate courses each semester or session.

Find out more about how to enrol or follow these steps:

1. Check the open enrolment dates and the academic calendar for key dates
2. Refer to your Study Plan to plan your courses for the study period
3. Find your courses and decide on your classes in the class timetable
4. Log on to USC Central and enrol in courses and classes
5. Register your major or minor with your faculty (if applicable)
6. Apply for credit transfer or cross-institutional study (if applicable)
7. Pay required study fees by the fee due date

Useful links

• Getting Started Guide
• USC Central Guide
• Common enrolment problems
• Class timetables
• Academic Calendar
• Faculty major and minor offerings
• Student-related policies, plans and procedures
• Contact Student Administration

Where can I ask more questions?

If you have more questions about how to enrol:

• Online: Refer to the USC Central Guide
• Email: information@usc.edu.au
• Phone: Student Administration on +61 7 5430 2890
• In person: Student Central, Building C

If you have questions about your program:

• Contact the Faculty of Arts and Business