Content
Applied Marketing
Major
For a major in Applied Marketing, students must successfully complete 8 courses:
Required courses: (8)
| Course | Usual teaching session of offer | Requisites | Units |
|---|
| BUS105 Marketing Theory and Practice | Semester 2 & Session 11 | | 12.00 |
| IBS310 International Marketing | Semester 1 | Pre: MKG101or BUS105 | 12.00 |
| MKG210 Consumer Behaviour | Semester 1 | | 12.00 |
| MKG211 Services Marketing | Semester 1 | Pre: MKG101 or BUS105 | 12.00 |
| MKG220 Marketing Communication | Semester 2 | Pre: BUS105 or MKG101 | 12.00 |
| MKG221 Sport and Event Marketing | Semester 2 | Pre: BUS105 or MKG101 | 12.00 |
| MKG222 Social Marketing | Semester 2 | Pre: BUS105 | 12.00 |
| MKG322 Brand Management | Semester 1 | Pre: BUS105 | 12.00 |