Content
Marketing Research
Major
For a major in Marketing Research students must successfully complete 8 courses:
Required courses: (7)
| Course | Usual teaching session of offer | Requisites | Units |
|---|
| BUS101 Applied Research Methods | Semester 2 & Session 11 | | 12.00 |
| BUS105 Marketing Theory and Practice | Semester 2 & Session 11 | | 12.00 |
| MKG210 Consumer Behaviour | Semester 1 | | 12.00 |
| MKG211 Services Marketing | Semester 1 | Pre: MKG101 or BUS105 | 12.00 |
| MKG220 Marketing Communication | Semester 2 | Pre: BUS105 or MKG101 | 12.00 |
| BUS301 Advanced Research Methods | Semester 1 | Pre: BUS101
Anti: MKG301 | 12.00 |
| MKG321 Marketing Research Project | Semester 2 | Pre: MKG301 or BUS301 | 12.00 |
PLUS select 1 course from: