Research seminars

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Research seminars

Faculty of Arts and Business research seminars

The Faculty research seminars comprise lunchtime presentations by current staff and visiting scholars.

Students, graduates and members of the public are welcome to attend.

Wednesdays, 12noon–1pm *, LT4 (Ground Floor, Building I)
Week Date and time  Topic Venue      Presenter
Week 1

22 Feb

12noon–1pm

'The pearl fishers in a workers' paradise: the Japanese Meiji vanguard and early Japan-Australia relations HG.45 Dr Donna Weeks
Week 2

29 Feb  

12noon–1pm

Presentation of Two Papers: Time in the workplace: Is it too many demands or too few resources to use our time that are problematic? Why would you work in childcare? Exploring the experiences that influence motivation and turnover amongst the early childhood workforce          LT4 Dr Prue Millear
Week 3

7 Mar

12noon–1pm

Knowing and Being in Eco-critical Visions of Carpentaria LT4 Dr Clare Archer-Lean
Week 4

14 Mar

12noon–1pm

You've been pranked - reality TV, cultural identity and the privileged status of live action drama LT4 Anna Potter
Week 5

21 Mar

12noon–1pm

Using Institutions to Confront Environmental Issues LT4 Pedro Fidelmann
Week 6    

28 Mar    

12noon–1pm

The Role of Habit, Childhood Consumption, Familiarity and Attitudes Across Seafood Consumption Segments in Australia LT4 Associate Professor Meredith Lawley & Dr Dawn Birch
Week 7

18 Apr

12noon–1pm

Rethinking Development: Economic Alternatives in the Philippines 

LT4 Visiting Scholar Dr Amanda Cahill
Week 9

2 May

12noon–1pm

CreativePraxis as a Form of Academic Discourse LT4 Dr Paul Williams
Week 9        

2 May

1pm-2pm

Returning ‘home’? Emotional Geographies of the Disaster Displaced in Brisbane, Australia LT4     Visiting Scholar Stephanie Morrice
Week 10

9 May

12noon–1pm

Towards Ubiquitous Healthcare in the World: eHealth Perspective LT4

Visiting Scholar Professor Pradeep Ray

Week 10

9 May

1pm-2pm

Games and Robotics for Aging Care LT4 Visiting Scholar Professor Lundy Lewis
Week 11

16 May

12noon–1pm

Rethinking Public Relations: A Global Analysis of PR Education and Research LT4

Dr Umi Khattab

Week 11    

16 May

1pm-2pm

L&T Engaging Students Online LT4 Dr Dawn Birch
Week 12

23 May

12noon–1pm

Multimedia Advertising Effectiveness LT4 Associate Professor Tracey Dagger and Professor Peter Danaher
Week 13

30 May

12noon–1pm

Business Research Seminar LT4 Dr Bishnu Sharma & Team
Week 13

30 May

1-2pm

Lombok Research Group     LT4     Dr Harriot Beazley & team

Abstracts and bios

'The pearl fishers in a workers' paradise: the Japanese Meiji vanguard and early Japan-Australia relations   
Abstract

This presentation centres on research undertaken during my time as a Harold White Fellow at the National Library of Australia in 2010. My research proposal for the fellowship sought to examine the library’s Japanese language materials on Australia, especially predating WW2, in order to gauge some Japanese perspectives on Australia in the first instance. The overarching proposition is that Japanese resource procurement and supply has constituted a key component of Japanese ‘security’ as it might be broadly defined. Initial perusal suggests Australia was seen by some Japanese at least, to be a key ‘ally’ in the region, not quite the target of takeover as assumed in the context of the Greater East Asian Cooperation Sphere, though Australian resources do figure very much in that.

A key part of the proposal however, was to allow for those ‘serendipitous moments’ one might have in amongst the book stacks. And there were several of those. So while the seminar will elucidate some of my findings with regards to the research proper, I’ll also let you in on the solution to a riddle wrapped up in a bookshelf that some intriguing detective work uncovered…

Bio

Donna Weeks, PhD (email: DWeeks@usc.edu.au)

Dr Donna Weeks is Lecturer in Japanese Studies and International Relations. Her areas of expertise include Japanese politics and foreign policy, Australia-Japan relations and teaching Japanese language. She is currently the Honours Coordinator for the Faculty.

Dr Weeks has taught language and politics at the University of Queensland and Griffith University, and held appointments as Project Officer in the Department of Foreign Affairs and Trade and research officer for a Queensland Senator. She has enjoyed extended periods in Japan as a graduate research student at Daito Bunka University Tokyo (Law Faculty), the University of Tokyo Graduate School and Visiting Research Fellow at Waseda University.

Dr Weeks's publications include chapters and articles on Australia-Japan relations, Japanese politics and auxiliary texts for young learners of Japanese language. Current projects she is working on include a book on the East Asia security community, 'unpopular culture' in Australia-Japan relations, and whaling. In 2010, she was a Harold White Fellow at the National Library of Australia, examining the Japanese language collections for early Japanese impressions of Australian political and cultural life; and she was selected to participate in the inaugural Asia Policy Assembly, through the National Bureau of Asian Research in Washington DC.

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Presentation of two papers:
Time in the workplace: Is it too many demands or too few resources to use our time that are problematic? and 
Why would you work in childcare? Exploring the experiences that influence motivation and turnover amongst the early childhood workforce

(Both papers will be presented at the 10th conference of the European Academy of Occupational Health Psychology in Zurich 11-13 April) 

Abstract

Why would you work in childcare? Exploring the experiences that influence motivation and turnover amongst the early childhood workforce

The provision of quality early childhood education and care (ECEC) services allows the economic benefits of parental employment to be matched by social and developmental benefits for children. However, quality relies on motivated and enthusiastic employees but there is limited research on the factors that would contribute to motivation. In Australia, work in long day care centres (LDCs) is characterised by poor pay, low job status and high rates of staff turnover, whilst community kindergarten teachers are paid less than teachers in schools, increasing turnover and reluctance for new teaching graduates to enter the sector. Parents take stability of staff as a sign of quality for ECEC, equating long service with high quality care. The current research used interviews with staff currently working in community kindergartens and LDCs to understand their motivations for working in ECEC and the demands that these women experience. The employees were highly motivated by giving children the best start to life and gained satisfaction from their contribution to children’s growth and development. Turnover of staff was more likely where demands on the staff overwhelmed these motivations. Genuine caring was stifled by time demands (e.g. documenting each child’s progress), organizational constraints, and where effort was not considered to be adequately rewarded or appreciated by employers or parents. Many reported the dilemma of balancing their personal commitment to quality practices against the need for their ECEC service to remain financially viable. Time at work could also be internally generated, with a number of women reporting that they seldom turned off from their work, and were often working out of hours, either thinking about or completing unfinished work tasks. Supportive husbands and partners did not object to this intrusion of work into the family domain, although there were some reports of exasperation when the focus was always on the children in their care, rather than the woman’s own family. The women enjoyed their work and felt that they made a valuable contribution to their communities by giving ‘their’ children the best possible start to their education. For the most part, they had traded their own financial position for the benefits that could be given for children, but this could not be sustained as the women grew older and looked toward retirement. Retaining staff in ECEC requires appropriate remuneration and acknowledgement of the social good that their work provides, to gain the balance between quality care and financial constraints.
Time in the workplace: Is it too many demands or too few resources to use our time that are problematic?

It is a common lament among the working population that there is not enough time in the day for work and family. Using the Job Demand-Resource model, ‘time’ was compared by the demands on the individual (i.e. what is required or fixed) against the resources that the individual could use (i.e. that which allows effective and purposeful management of work and family roles) for burnout, job satisfaction, affective commitment, and negative spillover amongst a large, convenience sample of employed Australian adults. Demographics were entered first in the regressions, followed by the demands on time, then the resources of time usage. Time demands were measured as hours per week (including overtime), preferred hours (more or less than currently worked), and felt time pressure (i.e. subjective busyness). Time resources were measured as the ability to control time, as job autonomy and skill discretion, and the ability to meet work-life roles, as the responsiveness of their managers and social support generally from colleagues and supervisors. Dividing time into demands and resources significantly explained all the outcomes, although time resources were more broadly important that time demands, except for similar contributions to emotional exhaustion and negative work-to-family spillover. The employee who was able to choose how and when they would work and had social support in general, as well as specifically for work-life matters, reported less emotional exhaustion and cynicism, higher levels of professional efficacy and greater satisfaction and attachment to their work. Both forms of social support were most useful to reduce negative work-family spillover, as was skill discretion for negative family-to-work spillover. Time demands were better represented as whether work hours were what the individual preferred and how busy they felt, as actual work hours were of limited predictive value. When individuals preferred to work less hours than they were currently working, this was associated with greater emotional exhaustion and cynicism, more spillover between roles and less job satisfaction and affective commitment. Increasing levels of time pressure were strongly associated with negative spillover between roles and with greater emotional exhaustion. Hours alone do not reflect the complexities of the working week, rather how much control the individual has over their time and whether the hours suit the individual, were more important. An emphasis on providing resources to use time, whilst minimising differences between actual and preferred hours, can promote better work experiences and greater balance between work and family roles.

Bio

In 1983, Prue graduated from University of New England with a Bachelor of Science in Agriculture (Honours) and worked in rural enterprises in NSW and in business in Qld before returning to tertiary study in 2003. Prue graduated with a Graduate Diploma in Psychology (2004), Bachelor in Psychology (Honours) (2005) and PhD from the Queensland University of Technology (QUT) (2010).

Dr Prue Millear became Research Fellow in 2010 for the E4Kids Project, about the social and cognitive development of pre-prep children, under the leadership of Professor Karen Thorpe at QUT. Dr Millear and Professor Thorpe are developing another project into the occupational demands that early childhood staff face and to understand what motivates individuals to work with children. Dr Millear is also undertaking research in the reasons for taking a Seachange and Treechange, how practice examinations help students become better judges of their actual exam performance, and how parents negotiate their shared childcare with their work. Underpinning these projects is the belief that each person is actively involved in constructing their own lives. Individuals face many challenges, to balance their work and study, family responsibilities and other interests. Current and future research will explore the connections between each of these areas and how the characteristics of the person drive their experiences and behaviours. 

Dr Prue Millear joined USC as a Lecturer in Psychology in early 2011 after tutoring and lecturing at QUT. This is an exciting time to be at USC, as students numbers are increasing and the University is expanding its research alongside its excellent teaching record.


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Knowing and Being in Eco-critical Visions of Carpentaria 
Abstract

The publication of Alexis Wright’s Carpentaria (2006)is a highly significant event in Australian literature, winning the 2007 Australian Literary Society Gold Medal and the Miles Franklin among many other awards. The novel portrays various fictional and real contemporary, historical and Indigenous mythological events in Australia’s Gulf of Carpentaria in tropical, far northern Australia. It examines themes such as frontier violence, land rights, deaths in custody, impacts of mining, activism and the ‘Dreaming’. Additionally, it implicitly evokes sustainability, and this is the focus of this paper. While the novel is an exploration of the regionally specific perspective of its author, a member of the Waanyi nation of the Gulf, it also stands in metonymic eco-critical significance for all Australians, indeed for a wider human sense of being in the natural world. For the Gulf country, with its extremes in seasonal shifts, experiencing both flooding rains and cyclones and intense heat and aridity, presages the vulnerable future for all of Australia during climate change. This is apposite, given Australia is recognised as one of the most unsustainable and most environmentally vulnerable continents (WWF, 2010). It is clear that Carpentaria intimates alternative visions of the earth through Indigenous epistemologies and a highly challenging narrative structure.  

Bio

Dr Clare Archer-Lean has been researching, teaching and writing in English Literature and Communications for 15 years and has worked with the University of New England, Queensland University of Technology, small private tertiary providers and since 2008, University of the Sunshine Coast. Her research has focused on identity and representation, particularly the works of Thomas King and Colin Johnson (Mudrooroo). She has book and article publications in cross cultural criticism, Australian literature, Canadian Literature, post-colonial literature and discourse analysis. Clare is the book review editor for the journal Social Alternatives. Most recently Clare is interested in eco-critical illuminations of literature and various intersections between literature, philosophy and non-fiction.  

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You’ve been pranked – reality TV, cultural identity and the privileged status of live action drama  
Abstract

In November 2009 public service broadcaster the ABC launched its dedicated children’s channel ABC3. Channel head Tim Brooke Hunt declared the high quality, identifiably Australian live action drama My Place would be the flagship series for the new children’s channel. Within a year however the most popular program on ABC3 was not this much-publicised $12m drama but the local version of the reality format Prank Patrol, featuring ordinary Australian children carrying out pranks on their unsuspecting peers.

The success of Prank Patrol Australia raises questions about the role and nature of children’s television in Australia, television that is accompanied by unusual levels of regulatory support. The enthusiastic consumption of culturally specific reality television challenges the convention that drama is privileged over reality TV in the creation of national identity. Prank Patrol is also emblematic of the pressure under which policy settings imbued with cultural nationalism and industry protectionism operate in a digital landscape. Finally the show’s success undermines the ABC’s claims to operate as a counter to market failure, given the popularity of the channel’s low-budget reality TV with its young audience.
 

Bio

Anna Potter spent many years working in commercial television production before moving to Australia and joining the University of the Sunshine Coast. Anna's current research investigates the influence of technological, regulatory and economic change on the production ecology of children’s live action drama in Australia and internationally. 

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Using Institutions to Confront Environmental Issues  
Abstract

In this presentation I focus on some of my research on the institutional dimensions of environmental governance. By using examples from New South Wales, the Great Barrier Reef and Coral Triangle, I reflect on how institutions (systems of regulations, norms, decision-making processes and property rights that govern human-environment interactions) are deployed in response to pressing environmental issues, such as decentralisation of natural resource management, climate change adaptation, and conservation of large-scale marine systems. I also discuss implications of institutional dynamics and interactions to highlight opportunities and challenges to improved environmental governance. 

Bio

Pedro Fidelman (pedro.fidelman@usc.edu.au) is a CRN Research Fellow with the Sustainability Research Centre. Prior to joining USC, Pedro was a Research Fellow with the ARC Centre of Excellence for Coral Reef Studies (James Cook University) and a Postdoctoral Fellow at the Centre for Sustainable Development (University of Brasilia). His research interests revolve around the social and institutional dimensions of environmental change, with particular focus on collaborative decision-making, and policy and institutional analysis. The geographical scope of Pedro’s research includes Australia, Brazil and the Southeast Asia-Pacific region. 

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The Role of Habit, Childhood Consumption, Familiarity and Attitudes across Seafood Consumption Segments in Australia   
Abstract

Australian consumers hold very favourable attitudes toward seafood with key drivers to consumption being taste, convenience, diet variety and health benefits. Nevertheless, despite these positive attitudes, seafood consumption remains below many other countries. In this paper, we investigate the influence of habit including regular childhood consumption, familiarity with seafood, and attitudes toward seafood on seafood consumption and consumption occasions. Habit and lack of familiarity with seafood were found to lead to lower levels of seafood consumption, while positive attitudes toward seafood were associated with more regular seafood consumption. People who consumed seafood on a regular basis as a child were more likely to be more familiar with seafood and be in the habit of consuming seafood in adulthood. Patterns of childhood consumption occasions were found to be associated with adult consumption occasions. Based on these findings, we discuss possible strategies and behavioural interventions for further investigation, which are grounded in habit theory and are aimed at changing seafood eating habits, increasing childhood consumption, and reducing the lack of familiarity with seafood. 

Bio

Dr Dawn Birch and Associate Professor Meredith teach in the marketing discipline in the School of Business. For the past 2 years Meredith and Dawn have been involved in a variety of Australian Seafood CRC research projects looking at a variety of aspects of consumer behaviour in relation to seafood.

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Rethinking Development: Economic Alternatives in the Philippines 
Abstract


Centre for Social Change

In his report entitled Keeping the Promise (2010) which reviewed global progress towards achieving the Millennium Development Goals, the UN Secretary General reiterated the need for development approaches that were context specific and built on local knowledge and capacities. Similar calls have been made in the academic literature for alternative development approaches that incorporate local epistemologies and embrace new ways of thinking about the economy. This paper presents one example of an alternative approach - the Jagna Community Project (JCPP), which used action research, diverse economies theory and a strengths-based development approach to establish successful community enterprises on the island province of Bohol in the Philippines. Building on the multiple knowledge, skills and resources available locally, the project challenged mainstream development approaches that reinforce a view of rural people as poor and dependent on external resources and expertise. The JCPP also embraced a more holistic understanding of the economy, reframing informal economic practices normally portrayed in the development and academic literature as ‘backward’ or ‘exploitative’ to stimulate economic activity. The success of this approach raises significant questions about what successful development looks like and the role of external resources and expertise in assisting local people to achieve wellbeing on their own terms. In this paper I will examine how the JCPP succeeded in enabling participants to enact alternative development pathways more closely aligned with their own cultural logics and reflect on the implications of this approach for current development practice.

Bio

Amanda Cahill is the Director of the Centre for Social Change in Brisbane and has spent the last eighteen years working on community development projects with community groups, local government, universities and companies in various countries including Brazil, Sri Lanka, the Philippines, India, Papua New Guinea and Australia. She has training in Anthropology, Education and Geography, including a PhD from the Australian National University in Human Geography in which she examined a participatory action research project that challenged dominant development discourses and created new livelihood options for people based on ‘traditional’ economic practices.

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CreativePraxis as a Form of Academic Discourse 
Abstract

In most arts and communication courses, the students' main vehicle for expression of their research findings is the critical essay, the dissertation or thesis. But in Creative Writing and other practice-based disciplines, the student's main mode of expression is what Lincoln and Denzin call a 'performance based' creative artefact resulting from practice-led research. In this paper I will give examples of performance-led research in four fictional pieces, 'The Lives of Animals' and 'Diary of a Bad Year', narratives in which J.M. Coetzee uses fictional devices in order to explore issues that are traditionally articulated by conventional forms of critical analysis; 'Just a Story', a student narrative assignment on meta-fiction which itself uses meta-fictional devices to make its point; and 'The Absence of Theory', a paper I wrote in the form of a short story, which explores theories of creativity that underpin creative writing workshops. In these stories, I aim to show how the creative language of the short story can be employed as an alternative form of academic discourse to the conventional essay.

Bio

Paul Williams has a PhD in Creative Writing from the University of Wisconsin, and is Lecturer in Creative Writing at the University of the Sunshine Coast. He has published fiction, young adult novels, a memoir, educational readers, short stories and articles, and his books have been set in schools across Africa. 'The Secret of Old Mukiwa' won the Zimbabwe International Book Fair award for Young Adults in 2001 and 'Soldier Blue' won Book of the Year in South Africa, 2008.

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Returning ‘home’? Emotional Geographies of the Disaster Displaced in Brisbane, Australia 
Abstract

To date, there remains a notable absence in Geographic literature concerning the connection between disasters and the concept of ‘home’. Similarly, return migration has largely been overlooked in geographical enquiries, reflecting the assumption that migrants are returning ‘home’ in a journey that involves little adjustment. Moving beyond a consideration of the socio-economic limitations that undoubtedly play a part in whether the displaced are able to return, my doctoral research explores the complexities of people's emotional response to disasters and considers how emotion influences post-disaster return-migration decisions. By engaging with those who were displaced by the 2011 Queensland floods, I intend to highlight the personal and affective element of the displacement story. With much contemporary research debating the concept of ‘return’ and, more specifically, what it means to return somewhere that is expected to be familiar and safe, I utilize this post-disaster setting to continue to assess the difference between the expectation and reality of return. This project also aims to add to understandings of home and household more broadly, considering the materiality of 'home', how nostalgia and memory play a part in migrant return decisions, and the way in which 'home' can be imagined, altered and constructed in this context. By building on an emerging body of work that highlights the place of emotion in disaster recovery, I intend my research to have relevance to both migrants themselves and policy makers dealing with the long-term effects of disasters. 

Bio

Stephanie Morrice is a PhD Candidate in the Department of Geography at Royal Holloway, University of London, a Visiting PhD scholar at The University of the Sunshine Coast and a sessional Geography tutor in FAB. Her research interests concern the geographies of home and emotion, post-disaster populations and return-migration. She has previous research experience working with displaced Hurricane Katrina evacuees in New Orleans, Louisiana and Houston, Texas, where she investigated issues of place-attachment, immobility and exclusion. Her doctoral project is based in Brisbane, in the aftermath of the 2011 Queensland floods, and explores the influence of emotion on post-disaster return-decisions. 

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Towards Ubiquitous Healthcare in the World: eHealth Perspective 
Abstract

u-Health means healthcare anywhere any time, an ideal that the mankind would try to achieve soon. However, there are many practical impediments, such as long geographical distances, lack of infrastructure and unavailability of trained professionals in remote areas, especially in developing countries. Thanks to the availability of the Internet, some of these difficulties are being surmounted through eHealth (Healthcare based on the Internet and allied technologies). Rapid adoption of broadband and wireless mobile technologies should enable u-Health in many parts of the world. The deployment of wireless mobile technologies is growing very rapidly in many developing countries as evidenced by the work scope of ITU-D (a UN body looking after the development of communication in developing countries) work item “Telecommunications for Healthcare” from 2006-2010. The World Health Organisation (WHO) has accorded high priority to eHealth in view of its potential benefits. This talk will discuss some of the global initiatives in the development and assessment of u-Health as part of the work being done through professional bodies (e.g., IEEE) and global organisations (e.g., WHO and ITU-D), and agencies in different countries. 

Bio

Prof. Pradeep Ray is the Director of the Asia Pacific ubiquitous Healthcare Research Centre (APuHC) at the University of New South Wales (UNSW), Australia (see www.apuhc.unsw.edu.au). As part of the research programs of APuHC, he has been leading a number of collaborative research projects on eHealth with global organizations (e.g., WHO, ITU and IEEE), industry and academia in Europe, North America and Asia. His work on the WHO project (involving four countries in Asia-Pacific) on the assessment of eHealth for Health care Delivery (eHCD) led to the Global Initiative on the Assessment of mHealth (involving twelve countries) supported by the global bodies, such as the WHO, ITU-D and IEEE. Pradeep is now the Chair of eHealth Technical Committee at IEEE Communication Society and he founded IEEE Healthcom (International Conference on eHealth Networking, Applications and Services) that was started in Australia in 1999 and has been organised annually in different countries ( e.g., Italy, France, USA, Japan, South Korea, India, Taiwan, Singapore and China).

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Games and Robotics for Aging Care 
Abstract

This talk covers the use of robotics and games for managing and maintaining the health of the elderly. We look at robotic and gaming platforms and consider recent examples of robots and games for elderly care. Finally, we look at new concepts and designs for elderly care management using robots and games. 

Bio

Lundy Lewis is professor and chair of the Computer Information Technology department at Southern New Hampshire University in the USA. He holds 35 US patents. His primary interest is applied artificial intelligence in diverse areas such as healthcare informatics, network management, mobile applications, and game design and development. He has published 30+ journal articles and 100+ papers in conference proceedings.

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Rethinking Public Relations: A Global Analysis of PR Education and Research 
Abstract

In this project we set out to examine the nature and direction of public relations research and education in a number of universities in Australia, New Zealand, North America, Britain, Malaysia and Singapore and attempt to identity the factors that influence curriculum and research in these varied academic and cultural locations. In this regard, we carry out an online textual analysis of courses and programmes as reflected on the selected university websites, and review and analyse literature in the field to determine current thinking, debates and dominant perspectives. The rapid rise of public relations practice in business, politics, grassroots’ activism and within the media industry itself has been acknowledged in recent works (cf. Miller and Dinan 2000; 2008; Davies 2002) )with concerns that despite its growing influence in various spheres, not enough is known about it. Seen as the younger sibling to advertising and marketing in the family business of ‘promotional culture’ (Wernick,1991) and the partner to journalism in the news media industry, the mostly invisible (Miller and Dinan 2007), behind–the-scene work of public relations has impacted the way it has been made sense of and theorised.

Bio

Umi Khattab has recently joined the team of academics in the School of Communication, Faculty of Arts and Business, University of the Sunshine Coast. She previously taught and researched at the University of Melbourne and universities in Malaysia. Umi’s research largely focuses on ‘media, identity and change’ and ‘media globalisation and diaspora’ in the Southeast Asian region. Umi is working with Heather Pavitt on this project as well as another on ‘the discourses of the Australia-Malaysia refugee and asylum seeker saga’.

Heather Pavitt is an academic in the School of Communication, Faculty of Arts and Business, University of the Sunshine Coast. Heather’s current research looks at the ethics in organisations, community relations, work integrated learning and social media. Heather has taught in the areas of marketing, public relations and communication for six years and prior to that held senior positions in marketing communications for large corporations including Fosters, Fuji Xerox and Clemengers as well as running her own advertising and marketing consultancy in Sydney. Heather holds a Doctorate of Creative Arts (DCA) in Creative Writing. Her thesis, A Suitcase of Lies, explores the politics and culture of Palestine and Lebanon, the situation of the displaced Palestinian people and the Western perception and portrayal of Palestinians as terrorists. She also holds a Masters in Communication Management and a Post-Grad Dip in Marketing. 

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L&T - Engaging Students Online
Abstract

This session will focus on issues that need to be considered when developing eLearning courses that aim to be engaging, interactive and inclusive. The presentation will cover pedagogical approaches to e-learning, ways to enhance the e-learning experience, ways of developing and organising e-learning materials within Blackboard, instructional design principles, and the adoption and integration of cost-effective and user-friendly eLearning technologies for developing and delivering course content.

Bio

Dr Dawn Birch is a Senior Lecturer in Marketing in the Faculty of Arts and Business. Dawn has a Doctorate in Education, a Master of Education (Further Education and Training) a Masters in Business (International Business). Dawn's doctoral thesis focused on the development of eLearning multimodal courses. Dawn has extensive experience in online teaching and currently teaches courses in marketing at the undergraduate and post-graduate levels. Dawn's current research interests include local and regional food consumption, seafood consumption, marketing education, e-learning, and multimodal course delivery.

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Multimedia Advertising Effectiveness 
Abstract

Despite the widespread uptake of many new media as advertising channels, prior studies have compared the relative advertising effectiveness of only a handful of media, often just two. In this study we compile a single-source database of individual-level exposure to 10 media (television, radio, newspaper, magazines, online display ads, sponsored search, social media, catalogs, direct mail and email) as well as the sales and profits for these same individuals during a retailer’s promotional sale. We find that 7 of the 10 media have a significant positive impact on purchase outcomes. The most effective media, ranked in terms of advertising elasticity, are catalogs, TV, direct mail, radio, email, newspaper and sponsored search. Although online display advertising and social media have no direct impact on purchase outcomes they do drive significantly more traffic to the retailer’s website. We additionally look for potential media synergy effects and find that a model without synergy effects performs better than when pairwise media interactions are included. However, it is still worthwhile to advertise in multiple media rather than a single medium. 

Bio

Associate Professor Tracey Dagger (Monash University)
Tracey has published articles in the Journal of Service Research, International Journal of Forecasting, European Journal of Marketing, Journal of Services Marketing, Managing Service Quality and Journal of Consumer Marketing, among others. Her research interests are focused in the area of services marketing and media planning, including service quality and satisfaction, the economic and social outcomes of services, relationship development, co-creation in service contexts, and advertising research. She has a particular interest in health care marketing. Tracey serves on the Editorial Board of the Journal of Service Research and European Business Review. Tracey has presented her work at leading international conferences and has received several academic awards including the ANZMAC Best Paper Award (2003), the Emerald/EFMD Outstanding Doctoral Research Award in Services Management (2005), the ANZMAC Emerging Researcher of the Year Award (2008), and the Services Science Forum Best Paper Award (2009). Tracey has successfully won several internal grants including ARC Linkage and Discovery Grants.

Biographical Sketch of Peter Danaher
Peter Danaher is Professor of Marketing and Econometrics at Monash University in Australia. Formerly, he was Coles Myer Chair of Marketing and Retailing at the Melbourne Business School, and was previously at the University of Auckland. He has held visiting positions at London Business School, The Wharton School, NYU and MIT. Peter serves on the Editorial Board for the Journal of Marketing, the Journal of Marketing Research, Marketing Science and the Journal of Service Research. He is also an Area Editor for the International Journal of Research in Marketing and the Journal of Marketing. His primary research interests are media exposure distributions, advertising effectiveness, television audience measurement and behaviour, internet usage behaviour, customer satisfaction measurement, forecasting and sample surveys, resulting in many publications in journals such as the Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Advertising Research, Journal of the American Statistical Association, Journal of Retailing, Journal of Business and Economic Statistics and the American Statistician.

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More information

For enquiries please contact:
Kelisha Lyndon
Tel: +61 7 5456 5752
Email: klyndon@usc.edu.au

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  • ABN 28 441 859 157 |
  • CRICOS Provider No 01595D |
  • Updated: 10 May 2012