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Kelly Choong
DipMassCom Sing., BBus(Mktg) Qld.UT, MCom Qld.UT
Position: Lecturer, Advertising
Office: D1.05
Tel: +61 7 5456 5157
Email: KChoong@usc.edu.au
Teaching areas
Research areas
- consumer behaviour
- sub-culture
- strategic marketing
- integrated marketing communication
Profile
Kelly Choong has worked as a producer presenter with a commercial radio station in Singapore before arriving in Australia in 1998. He started teaching in 1999 and has since lectured/tutored in most of the key universities in South East Queensland, including the University of Queensland, Queensland University of Technology, Bond University, Griffith University, University of Southern Queensland and Central Queensland University. Kelly has taught in many subject areas but primarily in the areas of marketing, communication and advertising. Kelly is currently completing his PhD studies in sub-cultural consumer behaviour. Kelly presented his research conference papers at ANZMAC 2008 (Sydney), 2009 (Melbourne) and 2010 (Christchurch, NZ).
Professional Memberships
- Australian Marketing Institute (AMI)
- Australian and New Zealand Academy of Advertising (ANZAA)
Publications
Many of Kelly Choong's publications are available from the Coast Research Database.
Potential research projects for HDR and Honours students
- Integrated Marketing Communications
- Strategic Advertising
- Consumer Behaviour
- Cultures and Sub-Cultures
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