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Police and USC launch assault reduction campaign
1 June, 2005
The Queensland Police Service (QPS) launched a new assault
reduction campaign, produced by University of the Sunshine Coast
students today.
The campaign, which covers broadcast and print media, focuses on
the consequences of violence in the community.
The theme is - "Just let it go, you could lose more than your
temper."
Communication students from the University were involved in the
project from the beginning and one student wrote and sung the
theme tune.
Vice-Chancellor Professor Paul Thomas said the project aligned
with the University's aim of ensuring USC students graduate with
practical work experience and skills.
"Students were involved with the project from its inception.
They worked closely with the Police Service and treated them as
clients," Professor Thomas said.
"The result is an example of the two-way benefits of the
community 'tapping into' the skills available at the University and
students gaining workplace experience with real clients," he
said.