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Students boost community wellbeing program
The University of the Sunshine Coast has provided a healthy boost to the Sunshine Coast Regional Council’s plans for a unique community wellbeing program.
USC’s Sport and Event Marketing students recently took part in a Council-judged contest to produce branding ideas for the proposed regional healthy lifestyles program.
Individuals and pairs of business students designed logos that were judged on various criteria, including the brand name, wording, colour, and the use of images that highlighted the region’s landscape or icons.
Joint winners – Sarah Gillham of Mooloolaba, and an international pairing of Jennifer McMaster of Canada and Franziska Bartels of Germany – received USC gymnasium memberships as prizes.
Council’s Corporate Communications Manager Louise Pemble praised all entrants for their design efforts and for correctly addressing the promotional brief they received.
Ms Pemble said she and the other judges could not separate the two winning entries.
“We think both of these entries are very professional,” she said. “They captured very clearly what the program will be about. The colours they used made them feel vibrant, and both definitely had a call to action in there.”
Council’s Wellbeing Planning and Programs Manager Alison Hamblin said the Council had committed funds to the wellbeing program to promote healthy lifestyle choices including regular exercise and a nutritious diet.
Ms Hamblin said a key aim was to produce a comprehensive guide that lists all the healthy activities, parks, recreation centres and sports clubs and wellbeing deliverers operating across the Sunshine Coast in one handy resource.
She said the program also included provision to inject healthy lifestyle options in council policies including housing, infrastructure and social policy areas, and to develop and strengthen partnerships with other government and non-government agencies to promote wellbeing.
“There is scope when planning new housing developments to include provision for footpaths, cycle ways and parks that can have a big impact on healthy lifestyles for locals,” she said.
— Terry Walsh