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Qantas Qld boss shares tips with students
The Regional General Manager of Qantas in Queensland has shared his first-hand experiences of the iconic national company at a lecture of University of the Sunshine Coast International Marketing students.
Andrew Hogg described the challenges and rewards of working in the international landscape, managing change and dealing with perceptions, such as Queensland’s tourism image following the summer’s natural disasters.
USC International Business Lecturer Dr Leone Cameron said she was delighted when Mr Hogg accepted the invitation and travelled from head office in Brisbane to the Sippy Downs campus for the first time on Wednesday 6 April.
“Our International Marketing students gained a direct understanding of what’s happening in a highly successful, high-profile business in terms of building customer relationships and competing in an international arena,” she said.
“We were fortunate to have Mr Hogg offer his real-life perspective to second-year and third-year International Marketing students who are starting to plan their careers.”
Mr Hogg said it was a great opportunity to talk about developments at Qantas while challenging minds at a university level.
“I’ve only holidayed on the Sunshine Coast before so I thought this was a chance to touch base with a great Queensland university and learn more about what students are learning at USC,” said the Canberra-bred executive.
“I aimed to give the students a broader understanding of business and marketing issues in tourism and aviation, such as technological innovation.”
Dr Cameron said Mr Hogg’s presentation was part of a program of bringing local and national experts into lectures to ensure USC students gained practical information about diverse marketing techniques and fields.
“This will enhance their ability to quickly adapt when they reach the workforce,” she said.
Mr Hogg has worked at Qantas for 22 years. After initially working in sales and marketing, he became a regional general manager in Tasmania, Canberra and Queensland and was based at Fiji for three years.
He has served on international business councils, national visitor bureaux and state tourism councils.
– Julie Gatehouse