- Food Marketing
- Managerial Project
- food waste
- food related lifestyle
- local and sustainable food consumption
- food tourism
- seafood consumption
- educational technology: e-learning environments and use of social media for learning
- Graduate Certificate in Business Administration
- Graduate Certificate in Management
- Graduate Diploma in Business Administration
- Master of Business Administration MBA
- Executive Master of Business Administration
- Master of International Business
- Master of Management
- Master of Business Administration (Extended)
- Master of Business Administration / Master of International Business
Associate Professor Dawn Birch joined the School of Business at USC in May 2017 in the role of Associate Professor of Postgraduate Business.
- Chartered Institute of Management, Affiliate Professional Member, UK
- Best Paper in Conference Award - Sit, J. and Birch, D. 2014. Understanding the dramaturgical quality of shopping centre entertainment events, CER2014, Colloquium on European Research in Retailing, Bremen, Germany, September 25–27 2014.
- Best Paper in Track Award – Academy of Marketing (UK) – Birch, D. and Lawley, M. 2014. The role of food involvement in seafood consumption, AM2014, Bournemouth, UK, July 7–10.
- You’re Brilliant Certificates (Teaching) – Bournemouth (2013/2015/2017)
- USC New Researcher Award (2011)
- Nominee for (2010) UniJobs Lecturer of the Year Award
- Pearson Education ANZMAC (2003) Marketing Educator of the Year Award
- Emerald Literati Outstanding Paper Award (2004) - International Journal of Retail and Distribution Management vol. 31, no 2/3 – ‘Entertainment-seeking shopping centre patrons: the missing segments’
- Dean’s commendation for the Faculty of Business Design and Delivery of Teaching Materials (2007)
Selected research publications
- Birch, D., & Burnett, B. (2009). Advancing E-Learning Policy and Practice: Influences on Academics' Adoption, Integration and Development of Multimodal E-Learning Courses. In M. Stansfield, & T. Connolly (Eds.), Institutional Transformation through Best Practices in Virtual Campus Development: Advancing E-Learning Policies (pp. 65-80). Hershey PA USA: Information Science Reference. Retrieved from http://www.igi-global.com/reference
- Lawley, M., Birch, D. and Johnson, L. (2016). Changing purchasing habits through non-monetary point of sale strategies: the case of Australian oysters. Journal of Retailing and Consumer Services, 33, 194–201.
- Lawley, M., Birch, D., & Hamblin, D. (2012). An exploratory study into the role and interplay of intrinsic and extrinsic cues in Australian consumers' evaluations of fish. Australasian Marketing Journal, 20(4), 260–267. doi:10.1016/j.ausmj.2012.05.014
- Birch, D., Lawley, M., & Hamblin, D. (2012). Drivers and barriers to seafood consumption in Australia. Journal of Consumer Marketing, 29(1), 64–73. doi:10.1108/07363761211193055Sankey, M., Birch, D., & Gardiner, M. (2011). The Impact of Multiple Representations of Content using Multimedia on Learning Outcomes across Learning Styles and Modal Preferences. International Journal of Educational Development using ICT, 7(3).
- Birch, D., & Lawley, M. (2012). Buying seafood: Understanding barriers to purchase across consumption segments. Food Quality and Preference, 26(1), 12–21. doi:10.1016/j.foodqual.2012.03.004
- Birch, D., & Burnett, B. (2009). Bringing academics on board: Encouraging institution-wide diffusion of e-learning environments. Australasian Journal of Educational Technology, 25(1), 117–134.
|Grant / Project||Investigators||Funding body / $ value||Year(s)|
|Consumer food waste||Co-investigator||(A$5,800)|
|Modified food related lifestyle||Principal investigator||USC Faculty Management (A$15,000)||2017|
|ERASMUS fund to undertake teaching and research collaboration at Szent Istvan University, Budapest, Hungary||(£743.55)||25–29 April 2016|
|Encouraging UK teens to eat more seafood||With Professor Juliet Memery and Dr Nick Johns||BU Faculty of Management Fund (£1,142.60)||Jan–June 2016|
|Optimising nutritional health and wellbeing through local sustainable food systems 'Nu-FEAST' Nutrition – Food for everyone's health, available, sustainable and trusted. Call: H2020-MSCA-IF-2014||Co-supervisor Marie Skłodowska-Curie Actions (Individual Fellowships - IF)||(£157,000)||2015|
|Improving crime analyses for policing by applying principles from psychology and geography||Co-investigator||BU Fusion Funding (£6,830.61)||2015|
|Investigation of opportunities for EU funding around food security||Co-investigator with Professor Juliet Memery||(£380 plus expenses and accommodation for flights to Tromso University Norway - the BU Cyber Security Unit|
|Stakeholders' perceptions of fish farming in the UK - the Crown Estate||Co-investigator||£8,283||2014|
|Regional food and beverage project / Fish value chain analysis||Principal investigator||Queensland Department Employment, Economic Development and Innovation (A$17,900)||2012|
|Education module: Stimulating consumption of Australian seafood||Principal investigator||Australian Seafood CRC (A$105,638.00)||2010–2011|
|Finalisation report for UniSA Omnibus study||Report writer||Australian Seafood CRC (A$5,500)||2012|
|Oyster retailing project||Co-investigator||Australian Seafood CRC (A$139,000)||2012–2013|
|Repositioning Australian farmed barramundi project||Co-investigator||Australian Seafood CRC (A$213,000)||2010–2012|
|eLeap online education research project||Principal investigator||USC Fellowship funding (A$12,000)||2012|